Episode
E168: Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert
1:42:04
Published: Thu Aug 11 2022
Description
John Eckbert is the CEO of Five Guys in Europe. By far the most successful ‘posh burger’ chain in Britain, John tells us how he took a classic concept to a whole new content by inventing a unique business model. Five Guys in Europe is not just a franchise, but John rather started from zero on a joint venture which has so managed to eclipse the dozens of other similar businesses that launched at the same time, and then some. As well as dishing out profound business and management advice, John walks us through how a sea-change in his personal life left him feeling trapped and alone. But John fought fires at both home and work in order to make Five Guys what it is today. We’re so glad he did. Topics: What shaped your business mentality? Five Guy’s journey Building a successful business without marketing How to stop employees becoming compliant Installing company values Hiring the best people Attention to detail How do you keep calm? Hardest moments & how to handle them Critical feedback, standards & customer service Business decisions and their impact What’s the biggest threat to Five Guys? What makes you happy? Self-awareness What’s are the foundations of your future? Our last guest’s question Five Guys: https://fiveguys.co.uk/ Watch the episodes on Youtube: https://www.youtube.com/c/TheDiaryOfACEO/videos Follow us on Telegram: https://t.me/diaryofaceo Sponsors: Huel - https://my.huel.com/Steven BlueJeans - https://www.bluejeans.com/
Chapters
Five Guys founder talks about the Covent Garden location, which is the first one outside the US and the most profitable one globally.
00:00 - 01:15 (01:15)
Summary
Five Guys founder talks about the Covent Garden location, which is the first one outside the US and the most profitable one globally. They do not advertise and rely on word-of-mouth marketing to promote their burgers.
EpisodeE168: Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert
PodcastThe Diary Of A CEO with Steven Bartlett
Jerry Murrell shares the story of how he started Five Guys, a burger chain, despite being told they needed to offer a salad to be successful, and ultimately became one of the top fast food chains in the world.
01:15 - 13:58 (12:43)
Summary
Jerry Murrell shares the story of how he started Five Guys, a burger chain, despite being told they needed to offer a salad to be successful, and ultimately became one of the top fast food chains in the world.
EpisodeE168: Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert
PodcastThe Diary Of A CEO with Steven Bartlett
The founder of Five Guys discusses the unique and almost secret aspect of the original restaurant, as well as how delivery services have impacted the fast-food industry, including the discovery of Five Guys by Barack Obama.
13:58 - 24:48 (10:49)
Summary
The founder of Five Guys discusses the unique and almost secret aspect of the original restaurant, as well as how delivery services have impacted the fast-food industry, including the discovery of Five Guys by Barack Obama.
EpisodeE168: Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert
PodcastThe Diary Of A CEO with Steven Bartlett
The founder of Five Guys shares his management style and emphasizes the importance of hiring passionate professionals for each store location to ensure quality and customer satisfaction.
24:48 - 36:09 (11:20)
Summary
The founder of Five Guys shares his management style and emphasizes the importance of hiring passionate professionals for each store location to ensure quality and customer satisfaction.
EpisodeE168: Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert
PodcastThe Diary Of A CEO with Steven Bartlett
Five Guys CEO discusses the importance of developing young employees at every level of the chain and promoting from within to foster growth and success.
36:09 - 45:45 (09:36)
Summary
Five Guys CEO discusses the importance of developing young employees at every level of the chain and promoting from within to foster growth and success.
EpisodeE168: Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert
PodcastThe Diary Of A CEO with Steven Bartlett
The speaker discusses how focusing on a job they were good at allowed them to set aside their anxiety and be productive, leading to personal growth and improvement.
45:45 - 1:01:18 (15:32)
Summary
The speaker discusses how focusing on a job they were good at allowed them to set aside their anxiety and be productive, leading to personal growth and improvement.
EpisodeE168: Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert
PodcastThe Diary Of A CEO with Steven Bartlett
The ability to connect with someone in a moment of loss can translate to connecting with colleagues in a business environment, and owning up to mistakes can help build trust within a team.
1:01:18 - 1:12:21 (11:03)
Summary
The ability to connect with someone in a moment of loss can translate to connecting with colleagues in a business environment, and owning up to mistakes can help build trust within a team. This vulnerability can ultimately lead to better communication and a more successful business.
EpisodeE168: Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert
PodcastThe Diary Of A CEO with Steven Bartlett
The joint venture structure of a business allows for greater alignment between shareholders and better long-term decision making rather than focusing only on short-term gains.
1:12:21 - 1:23:02 (10:40)
Summary
The joint venture structure of a business allows for greater alignment between shareholders and better long-term decision making rather than focusing only on short-term gains. It reflects glory back to the employees and their contribution to the business.
EpisodeE168: Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert
PodcastThe Diary Of A CEO with Steven Bartlett
The speaker discusses the importance of teaching younger generations how to manage their emotions and work through conflicts effectively in order to break the cycle of negative baggage being passed on intergenerationally.
1:23:02 - 1:29:30 (06:27)
Summary
The speaker discusses the importance of teaching younger generations how to manage their emotions and work through conflicts effectively in order to break the cycle of negative baggage being passed on intergenerationally.
EpisodeE168: Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert
PodcastThe Diary Of A CEO with Steven Bartlett
Malcolm Gladwell discusses his thoughts on vulnerability, the importance of agility in life and personal growth, and the complexity of understanding what love truly is.
1:29:30 - 1:37:29 (07:59)
Summary
Malcolm Gladwell discusses his thoughts on vulnerability, the importance of agility in life and personal growth, and the complexity of understanding what love truly is.
EpisodeE168: Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert
PodcastThe Diary Of A CEO with Steven Bartlett
The speaker reflects on the importance of making amends with parents and children for past traumas, as well as learning from mistakes in relationships and business endeavors.
1:37:29 - 1:41:46 (04:16)
Summary
The speaker reflects on the importance of making amends with parents and children for past traumas, as well as learning from mistakes in relationships and business endeavors.