Episode

#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
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53:40
Published: Wed Jan 13 2021
Description

MFM Apex: https://joinapex.com/i/pwr8nk Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) discuss: - DTC smelling salts? - A mysterious, anonymous new app - Should you hide your real opinions? - The amazing story of Katalin Kariko - Should you focus on legacy or fun? - MFM embraces the banter - Shaan's giving away a company - The world of affiliates links and adtech - Improving ad managers and the origin story of Wish - Jacked techies - What's the most gimmicky thing you've ever done? Thank you to our sponsor this episode, Flatfile! Spend less time on Excel and more time building your business by easily importing data using Flatfile. Check them out at flatfile.io/hustle. Have you joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Editing thanks to Jonathan Gallegos (@jjonthan)  See acast.com/privacy for privacy and opt-out information.

Chapters
Athletes have been using smelling salts for years to help them get amped up and ready to perform.
00:00 - 03:17 (03:17)
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Fitness
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Athletes have been using smelling salts for years to help them get amped up and ready to perform. Whether it's before a game or competition, the pungent inhalant has become a popular pre-workout hack.

Episode
#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
Podcast
My First Million
The importance of warm-up exercises to prep for work, and how anchoring can help increase productivity among office workers.
03:17 - 09:13 (05:56)
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Productivity
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The importance of warm-up exercises to prep for work, and how anchoring can help increase productivity among office workers.

Episode
#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
Podcast
My First Million
The speaker discusses his idea for a public version of a successful private social network, but with a curated group of bad-ass users who must prove their identity to gain access, similar to existing secret networks.
09:13 - 13:31 (04:17)
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Social Networking
Summary

The speaker discusses his idea for a public version of a successful private social network, but with a curated group of bad-ass users who must prove their identity to gain access, similar to existing secret networks.

Episode
#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
Podcast
My First Million
The hosts discuss how we're all guilty of signaling one thing publicly while there being a gap between reality and what we signal, and touch on social media and the importance of feeling comfortable in your own space.
13:31 - 19:56 (06:25)
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Social Media
Summary

The hosts discuss how we're all guilty of signaling one thing publicly while there being a gap between reality and what we signal, and touch on social media and the importance of feeling comfortable in your own space.

Episode
#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
Podcast
My First Million
A woman who's been working on mRNA technology for over 30 years published a paper showcasing the power of the technology for various use cases.
19:56 - 24:22 (04:26)
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mRNA Technology
Summary

A woman who's been working on mRNA technology for over 30 years published a paper showcasing the power of the technology for various use cases.

Episode
#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
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My First Million
A speaker admires a woman's appearance and talks about their passion for learning and teaching in podcasts.
24:22 - 27:57 (03:34)
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Education/Lifestyle
Summary

A speaker admires a woman's appearance and talks about their passion for learning and teaching in podcasts. They also reflect on their future goals after a recent sale.

Episode
#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
Podcast
My First Million
The speaker shares how helping people live healthier, happier and more financially-free lives is a source of personal satisfaction.
27:57 - 33:14 (05:17)
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community
Summary

The speaker shares how helping people live healthier, happier and more financially-free lives is a source of personal satisfaction. They also emphasize that promoting education, kindness, motivation and inspiration at the grassroots level can produce a better community.

Episode
#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
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The allure of consuming idea-driven content such as podcasts as a form of escapism and entertainment that goes beyond mere intellectual stimulation.
33:14 - 36:36 (03:22)
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Idea Porn
Summary

The allure of consuming idea-driven content such as podcasts as a form of escapism and entertainment that goes beyond mere intellectual stimulation.

Episode
#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
Podcast
My First Million
The podcast speaker suggests that buying businesses is often a better way to learn about entrepreneurship than going to business school.
36:36 - 41:44 (05:07)
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Entrepreneurship
Summary

The podcast speaker suggests that buying businesses is often a better way to learn about entrepreneurship than going to business school. They also credit someone for the idea of giving away a business.

Episode
#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
Podcast
My First Million
The podcast advertising space has many rules and regulations that one needs to understand before advertising.
41:44 - 47:05 (05:21)
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Podcast Advertising
Summary

The podcast advertising space has many rules and regulations that one needs to understand before advertising. This includes restrictions on email links, using link shorteners, and how to layer ad creatives onto Facebook ad manager.

Episode
#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
Podcast
My First Million
Real estate companies are trying to drive foot traffic to their open houses by bringing in luxury services like Botox, TRT, and HGH clinics.
47:05 - 50:24 (03:18)
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Real Estate
Summary

Real estate companies are trying to drive foot traffic to their open houses by bringing in luxury services like Botox, TRT, and HGH clinics. Meanwhile, Facebook executives use a 25% occupied tower for their infrequent visits and marketing tactics through a new ad network for Facebook.

Episode
#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
Podcast
My First Million
Hosts discuss the most gimmicky marketing stunts they have seen, including a burger and Botox marketing campaign and the Free Hugs campaign.
50:24 - 53:25 (03:01)
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Marketing
Summary

Hosts discuss the most gimmicky marketing stunts they have seen, including a burger and Botox marketing campaign and the Free Hugs campaign.

Episode
#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
Podcast
My First Million
A brief conversation about performance in a podcast episode results in a self-critical evaluation and a promise to improve next time.
53:25 - 53:54 (00:28)
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Podcasting
Summary

A brief conversation about performance in a podcast episode results in a self-critical evaluation and a promise to improve next time.

Episode
#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done
Podcast
My First Million