Chapter
Brownie Wise and the Invention of Tupperware Parties
17:59 - 23:19 (05:20)
Brownie Wise turned Tupperware's plastic containers into a cultural phenomenon by creating Tupperware parties, which allowed housewives in the 1950s to buy the product and earn money. She saw a potential market in the suburbs and tapped into it through a revolutionary idea of selling directly in people's homes.
Clips
Brownie Wise was a pioneering saleswoman and innovative entrepreneur who elevated Tupperware from plastic containers to a grand cultural phenomenon.
17:59 - 20:02 (02:03)
Summary
Brownie Wise was a pioneering saleswoman and innovative entrepreneur who elevated Tupperware from plastic containers to a grand cultural phenomenon. Brownie calculated that housewives across America would not only buy Tupperware containers, but they'd also buy the opportunity to sell them as micro-entrepreneurs.
ChapterBrownie Wise and the Invention of Tupperware Parties
EpisodeSelects: How Tupperware Works
PodcastStuff You Should Know
In the 1950s, a woman named Brownie Wise created a system for Tupperware sales based on hosting parties and working your way up the chain to the highest level of distributor.
20:02 - 21:36 (01:33)
Summary
In the 1950s, a woman named Brownie Wise created a system for Tupperware sales based on hosting parties and working your way up the chain to the highest level of distributor. This led to a massive increase in sales and inspired other direct selling brands like Avon and Mary Kay.
ChapterBrownie Wise and the Invention of Tupperware Parties
EpisodeSelects: How Tupperware Works
PodcastStuff You Should Know
Brownie Wise perfected the Tupperware party concept in the 1950s, tapping into a workforce of mostly women and keeping them excited and loyal through the company's annual Jubilee parties, during which Tupperware sales associates could win free prizes by digging them up after they were buried.
21:36 - 22:39 (01:03)
Summary
Brownie Wise perfected the Tupperware party concept in the 1950s, tapping into a workforce of mostly women and keeping them excited and loyal through the company's annual Jubilee parties, during which Tupperware sales associates could win free prizes by digging them up after they were buried.
ChapterBrownie Wise and the Invention of Tupperware Parties
EpisodeSelects: How Tupperware Works
PodcastStuff You Should Know
The Tupperware Jubilee parties were extravagant events that rewarded top-performing salespeople with prizes such as fur coats and trips to exotic locations, but some of the prizes were lost and buried at the Tupperware headquarters in Orlando.
22:39 - 23:19 (00:39)
Summary
The Tupperware Jubilee parties were extravagant events that rewarded top-performing salespeople with prizes such as fur coats and trips to exotic locations, but some of the prizes were lost and buried at the Tupperware headquarters in Orlando.