Tupperware won immediate design acclaim when it was released in 1947, but it took a pioneering female executive to make a line of plastic food storage into an icon of the American postwar boom. Learn about the surprisingly intriguing history of Tupperware, in this classic episode. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
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Chuck and Josh discuss the origins of Tupperware, which was initially designed to be used in 1940's refrigerator units as a replacement for bowls and pots covered by a shower cap.
Earl Tupper, the inventor of Tupperware, showed early signs of ambition as a child by pitching the idea of building a playground on his family's farm to attract tourists, despite his father's disinterest in the project.
In the 1940s, Earl Tupper was on the cutting edge of the plastics industry, figuring out how to mold them into the right shape and keep them from being oily or falling apart. He created Tupperware and pioneered the direct selling approach of parties to market the product, which became a household necessity.
From Tupperware to Stanley Home Products, in-home demonstrations were a pioneering sales technique that replaced door-to-door sales, offering a space where friends could gather and products could be shown and purchased.
This podcast discusses the story of Tupperware and how a woman named Brownie Wise helped elevate it into a household name.
Brownie Wise turned Tupperware's plastic containers into a cultural phenomenon by creating Tupperware parties, which allowed housewives in the 1950s to buy the product and earn money. She saw a potential market in the suburbs and tapped into it through a revolutionary idea of selling directly in people's homes.
Tupperware, with its perfected Tupperware model, tailors its products to work in cultures around the world, resulting in one Tupperware party every three seconds in more than 100 countries. As of last sighting, the company was trading at $63 a share, down from $100 in December.
Rosie O'Donnell's new podcast, "Onward with Rosie O'Donnell," will explore the relationship between our brains and experiences by asking unusual questions to help us better understand our realities.
Earl Tupper, the creator of Tupperware, dismisses Brownie Wise and her contribution to the company, leading to speculation that he was threatened by her success and influence.
In the early 90s, Tupperware parties were broadcasted live on home shopping channels featuring a redesigned Tupper line that did away with the burping lids and came in six colors.
Chris Anderson, better known as Dixie Longgate, performs in drag and sells over a million dollars worth of Tupperware, putting a unique spin on the classic Tupperware party. However, he's not the only drag queen selling Tupperware, as he joins Aunt Barbara, who was the number one salesperson in North America for Tupperware.
The Streisand effect refers to the phenomenon whereby suppression of information, although motivated by a desire to remove it from public view, leads to greater public interest and attention, with potentially negative consequences for the suppressor.