Chapter
Constraints for Authors in Podcast Advertising
47:02 - 52:02 (05:00)
The author explains the constraints that were applied to the insertion order document for podcast advertising, including non-negotiable terms and prepayment, which would lead to a reduction in paperback royalties for authors.
Clips
The speaker emphasizes the importance of commitment from sponsors in podcast advertising and highlights a non-negotiable insertion order document that ensures prepayment.
47:02 - 49:26 (02:24)
Summary
The speaker emphasizes the importance of commitment from sponsors in podcast advertising and highlights a non-negotiable insertion order document that ensures prepayment. The document also acts as a litmus test for sponsor commitment.
ChapterConstraints for Authors in Podcast Advertising
Episode#538: How I Built The Tim Ferriss Show to 700+ Million Downloads — An Immersive Explanation of All Aspects and Key Decisions (Featuring Chris Hutchins)
PodcastThe Tim Ferriss Show
The benefits of paperback publishing used to vary for both the author and consumer, but it seems that those benefits may no longer exist as paperbacks now provide only marginal to non-existent benefits to readers and authors alike.
49:26 - 52:02 (02:36)
Summary
The benefits of paperback publishing used to vary for both the author and consumer, but it seems that those benefits may no longer exist as paperbacks now provide only marginal to non-existent benefits to readers and authors alike. Paperback royalties only pay an author 50% of what they're currently earning per book, which means they'll need to sell twice as many copies to earn the same amount as before, while the cost savings to consumers have also dwindled.