Chapter
Crafting a Sophisticated and Consistent Brand
06:07 - 12:26 (06:19)
The speaker mentions how they helped in crafting and maintaining the consistency and sophistication of the brand. The discussion also involves some talk on traditional books on influence and persuasion.
Clips
The guest discusses how they help brands feel sophisticated and consistent over time by upping their production value and storytelling, using Peloton as an example.
06:07 - 08:37 (02:30)
Branding
Summary
The guest discusses how they help brands feel sophisticated and consistent over time by upping their production value and storytelling, using Peloton as an example.
ChapterCrafting a Sophisticated and Consistent Brand
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
The team behind Charles Schwab's ads found success by personifying the opposite of the brand through the character of Carl, who embodies all of the negative traits of competitors in the industry.
08:37 - 09:44 (01:07)
Charles Schwab
Summary
The team behind Charles Schwab's ads found success by personifying the opposite of the brand through the character of Carl, who embodies all of the negative traits of competitors in the industry.
ChapterCrafting a Sophisticated and Consistent Brand
Episode848 The Soulful Art of Persuasion with Jason Harris
PodcastThe School of Greatness
The speaker reflects on the long-standing history of cannabis and the ongoing issue of distrust in society.
09:44 - 12:26 (02:42)
Cannabis
Summary
The speaker reflects on the long-standing history of cannabis and the ongoing issue of distrust in society.