Chapter

Genrikh Atshula's Innovative Mind
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32:11 - 41:12 (09:00)

Genrikh Atshula, a Soviet inventor, helped the Russian Navy in the Stalinist period to innovate by identifying patents that were not innovations. He created water wings on a train which increased its speed and created a loud noise, and he also believed in nested doll strategy to increase the volume of things without increasing their size.

Clips
The kingfisher bird and Adelie penguin have inspired the design of Japanese bullet trains, from shape to noise reduction technology.
32:11 - 35:53 (03:41)
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Design
Summary

The kingfisher bird and Adelie penguin have inspired the design of Japanese bullet trains, from shape to noise reduction technology.

Chapter
Genrikh Atshula's Innovative Mind
Episode
#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
Podcast
Modern Wisdom
The matrix of creative problem-solving uses the X and the Y axis to measure identifiable attributes, for example, the volume, length, weight, and durability, of a product or idea to deepen your thinking and solve problems.
35:53 - 38:37 (02:44)
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Creative Problem-Solving
Summary

The matrix of creative problem-solving uses the X and the Y axis to measure identifiable attributes, for example, the volume, length, weight, and durability, of a product or idea to deepen your thinking and solve problems. One inventive principle is the concept of a nested doll, which is a classic Russian doll and helps to increase the volume of a thing without increasing its size.

Chapter
Genrikh Atshula's Innovative Mind
Episode
#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
Podcast
Modern Wisdom
Explore ways of boosting trust and transparency without changing the truth to improve experiences and increase loyalty.
38:37 - 39:45 (01:07)
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Customer Loyalty
Summary

Explore ways of boosting trust and transparency without changing the truth to improve experiences and increase loyalty. Using psychological principles such as signalling, social proof and operational transparency can be the answer to improve trust and help create a memorable experience.

Chapter
Genrikh Atshula's Innovative Mind
Episode
#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
Podcast
Modern Wisdom
The podcast discusses the importance of operational transparency to create the exclusivity factor for events.
39:45 - 41:12 (01:27)
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Operational Transparency
Summary

The podcast discusses the importance of operational transparency to create the exclusivity factor for events. Engendering a feeling that people have access to the workings behind the scenes creates anticipation and helps people believe that the event will be awesome.

Chapter
Genrikh Atshula's Innovative Mind
Episode
#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
Podcast
Modern Wisdom