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The Matrix of Creative Problem Solving
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35:53 - 38:37 (02:44)

The matrix of creative problem-solving uses the X and the Y axis to measure identifiable attributes, for example, the volume, length, weight, and durability, of a product or idea to deepen your thinking and solve problems. One inventive principle is the concept of a nested doll, which is a classic Russian doll and helps to increase the volume of a thing without increasing its size.

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