Priority dilution leads to leaving the most important tasks incomplete not because of being lazy but due to allowing attention to shift to less significant tasks. Without knowing better, cows try to outrun the storm instead of running with it, similar to priority dilution.
Priority dilution is when you leave your most significant priorities incomplete due to shifting attention to less significant, but perhaps more urgent, tasks. As your personal brand grows and more distractions arise, without checking your priorities, they will naturally dilute.
The paradox principle of sacrifice involves reframing your mindset around difficult activities in order to support you in having energy in the things you don’t want to do, rather than feeling exhausted and drained. By being disciplined and focusing on less, it is possible to pursue things that are more significant, like the example of taking the stairs instead of the elevator.
Cows try to outrun storms by running towards the east, but end up running with the storm and making it worse.