Chapter
Successfully Growing a Technical Software Company
21:59 - 26:47 (04:48)
Reed's strategy to change Pure's business model from perpetual to subscription license led them to become a successful technical software company with over $100 million revenue. By proving the efficacy of text ads versus display ads, they were able to reach the early majority and gain references to grow the market.
Clips
This podcast discusses the history behind the rise of text ads over display ads and the marketing strategies used to promote their effectiveness to businesses.
21:59 - 24:13 (02:14)
Text Ads
Summary
This podcast discusses the history behind the rise of text ads over display ads and the marketing strategies used to promote their effectiveness to businesses.
ChapterSuccessfully Growing a Technical Software Company
Episode#397: Two Questions Every Entrepreneur Should Answer
PodcastThe Tim Ferriss Show
Reed Hastings, the founder of Netflix, changed the business model from perpetual to subscription license, which led to its success.
24:13 - 26:47 (02:34)
Business Models
Summary
Reed Hastings, the founder of Netflix, changed the business model from perpetual to subscription license, which led to its success. The mistake people make is iterating on the "what" instead of the "who" and "how" of a business model.