Chapter
The Dark Side of Edward Bernays
31:01 - 37:01 (05:59)
Edward Bernays, the father of modern day public relations, advised his clients to ignore the needs of the local workers while promoting the health benefits of bananas for a fruit company, United Fruit.
Clips
Edward Bernays used his PR techniques to create news stories around the country about the health benefits of bananas, allowing United Fruit to grow and export them at low costs, but at the expense of local workers and the nation of Guatemala.
31:01 - 33:05 (02:03)
Summary
Edward Bernays used his PR techniques to create news stories around the country about the health benefits of bananas, allowing United Fruit to grow and export them at low costs, but at the expense of local workers and the nation of Guatemala. Additionally, most of Bernays's anti-communist work was done in the name of a corporation rather than the US government.
ChapterThe Dark Side of Edward Bernays
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
The podcast discusses how Edward Bernays, the father of spin, advised United Fruit to share very little of their wealth to alleviate substandard living conditions in Guatemala and Honduras, which led to the entire nation being locked into perpetual serfdom to the company.
33:05 - 37:01 (03:55)
Summary
The podcast discusses how Edward Bernays, the father of spin, advised United Fruit to share very little of their wealth to alleviate substandard living conditions in Guatemala and Honduras, which led to the entire nation being locked into perpetual serfdom to the company. Despite Bernays' claim that a good PR man should refuse a client he believes to be dishonest or anti-social, he chose to prioritize profits over people's well-being.