Chapter

The Importance of Compelling Discount Codes for Podcast Advertisements
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1:45:54 - 1:55:35 (09:41)

Without a discount code that is both compelling and easy to remember, it is unlikely that many podcast listeners will bother to input the code when making a purchase, leading to inaccurate ROI tracking and potentially lost sponsorships.

Clips
The success of podcast ads should not be measured solely by the number of people using a tracking code, as most listeners will not bother with it unless the discount is significant.
1:48:31 - 1:55:35 (07:04)
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Podcast Advertising
Summary

The success of podcast ads should not be measured solely by the number of people using a tracking code, as most listeners will not bother with it unless the discount is significant. Sponsors should aim for more compelling discounts in order to accurately measure the success of their ads and maintain long-term partnerships with podcast hosts.

Chapter
The Importance of Compelling Discount Codes for Podcast Advertisements
Episode
#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
Podcast
The Tim Ferriss Show