Chapter
The Power of Choosing the Right Lead Dominoes
1:55:35 - 2:03:49 (08:13)
Choosing the right initial dominoes can create cascades that do the heavy lifting later. With the right coverage from outlets, you can create a perception of surround sound within a defined demographic.
Clips
The Tim Ferriss Show host discusses the power of newsletters and podcasts in reaching a specific target audience and creating the perception of surround sound.
1:55:35 - 1:57:58 (02:22)
Summary
The Tim Ferriss Show host discusses the power of newsletters and podcasts in reaching a specific target audience and creating the perception of surround sound. By targeting a tightly defined demographic, like tech-savvy males living in specific cities, you can easily get in front of influential outlets and individuals, such as the New York Times, the Wall Street Journal, policymakers, taste makers, directors, and producers.
ChapterThe Power of Choosing the Right Lead Dominoes
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
The launch of the Four-Hour Workweek in 2007 was greatly successful because of the strategic use of a cascading effect, where initial dominoes were set in place to create a chain reaction of promotion through tech-savvy individuals in high-density markets.
1:57:58 - 2:00:25 (02:27)
Summary
The launch of the Four-Hour Workweek in 2007 was greatly successful because of the strategic use of a cascading effect, where initial dominoes were set in place to create a chain reaction of promotion through tech-savvy individuals in high-density markets.
ChapterThe Power of Choosing the Right Lead Dominoes
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
The speaker highlights the risks and benefits of selecting a single criterion while choosing advertising methods.
2:00:25 - 2:02:34 (02:09)
Summary
The speaker highlights the risks and benefits of selecting a single criterion while choosing advertising methods. They also emphasize the significance of selecting the right criterion in direct-to-consumer or direct response businesses for a positive ROI or media efficiency ratio.
ChapterThe Power of Choosing the Right Lead Dominoes
Episode#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
PodcastThe Tim Ferriss Show
In this podcast segment, Tim Ferriss talks about the online course of someone who focuses on radical acceptance, his willingness to appear again on Joe Rogan's podcast, and his backcountry skiing experience in the Rockies.
2:02:34 - 2:03:49 (01:14)
Summary
In this podcast segment, Tim Ferriss talks about the online course of someone who focuses on radical acceptance, his willingness to appear again on Joe Rogan's podcast, and his backcountry skiing experience in the Rockies.