A man started his company by going door-to-door to get some orders and then convinced a bigger distributor that he already had orders coming in to create a perception that led to his company's launch.
JP DeJoria reflects on the economic climate of the early 1980s, including high interest rates and inflation, and how he started John Paul Mitchell during that time.
After a steep decline in business, the speaker recounts a life-changing experience when a friend from Cornell approached him with a lucrative opportunity, inspiring him to take chances and ultimately turn his business around.
The story of a successful sales pitch that involved risk, negotiation and winning over the client.
A negotiation strategy for becoming a partner in a company is to ask for a percentage of the upside, which can be mutually beneficial if the company succeeds.