The Strength Sensei, Charles Poliquin, plans to launch a membership site that offers fitness education, routines, recipes, and tips in multiple languages. The site will cater to the high demand for this type of educational material and offer a unique way for people to improve their fitness knowledge.
The speaker discusses his plan to create two high-quality videos a month for the next three months and iteratively improve, even with YouTube being out of his comfort zone, by being consistent with weekly or bi-weekly postings until he becomes good at it.
The speaker discusses the importance of controlling the production of a product in order to make it the best, drawing parallels between Tesla and the iPhone, and speculates on the direction of apps and social experiences in the future.
Creating a sales funnel, such as a webinar or email series, can help position you as an authority and offer your program as a beta launch at a discounted price. However, it's important to ensure your program aligns with your audience's interests.
Use your existing network to find potential customers to make it easier to sell your product, and ask for referrals to expand your customer base. Set up automated responses to common inquiries to save time and avoid spam.
The speaker emphasizes the importance of truly listening to advice from successful business owners and considering their knowledge and experience, rather than falling into the trap of dismissing it with the belief that you know better. They also highlight the need for a strong commitment to a business idea in order to withstand the challenges of entrepreneurship for the long haul.