Episode
Near Death Accidents, Hitting $1B ARR, and Selling Like the Grateful Dead with Brian Halligan, Founder & Executive Chairman of HubSpot
58:44
Published: Thu Oct 14 2021
Description
Brian Halligan (@BHalligan), founder & executive chairman (and former CEO) of HubSpot, joins Sam (@TheSamParr) and Shaan (@ShaanVP) to discuss what he learned from nearly dying in a snowmobile accident, how he took HubSpot from nothing to $1 billion in ARR, and what he learned about marketing from the Grateful Dead. He also discusses what he does day-to-day, why he has always preferred inbound marketing, how to manage creatives, and much more. --------- * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. --------- Show Notes: * (1:37) Brian’s snowmobiling accident that nearly killed him * (7:18) How Brian’s life has changed since * (13:07) What Brian actually does day-to-day * (28:39) Why has always Brian preferred inbound marketing * (32:00) Businesses that can be built on top of HubSpot * (33:34) Org chart business opportunities * (36:14) Climate Tech Opportunities * (50:50) How to Manage Creatives * (55:35) What the Grateful Dead can teach us about marketing
Chapters
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00:00 - 03:27 (03:27)
Summary
The podcast discusses the story of a tech billionaire who had a life-changing accident that led him to explore the world as a simple nomad. There is also a reference to a possible connection between his accident and a recent deal closed by the tech company.
EpisodeNear Death Accidents, Hitting $1B ARR, and Selling Like the Grateful Dead with Brian Halligan, Founder & Executive Chairman of HubSpot
PodcastMy First Million
The speaker discusses a near-death experience resulting in multiple bone fractures, and reflects on the growth of the company HubSpot during the crisis.
03:27 - 10:03 (06:35)
Summary
The speaker discusses a near-death experience resulting in multiple bone fractures, and reflects on the growth of the company HubSpot during the crisis.
EpisodeNear Death Accidents, Hitting $1B ARR, and Selling Like the Grateful Dead with Brian Halligan, Founder & Executive Chairman of HubSpot
PodcastMy First Million
A discussion about the growth of both Signal and Infinite Dash, with Signal hiring an engineer with an emphasis on infinite dash lifecycle management.
10:03 - 17:04 (07:01)
Summary
A discussion about the growth of both Signal and Infinite Dash, with Signal hiring an engineer with an emphasis on infinite dash lifecycle management.
EpisodeNear Death Accidents, Hitting $1B ARR, and Selling Like the Grateful Dead with Brian Halligan, Founder & Executive Chairman of HubSpot
PodcastMy First Million
The speaker discusses the composition of the early team in a startup, including a mix of MBA salespeople, marketing and operations staff, and a technical person who built the product.
17:04 - 21:07 (04:02)
Summary
The speaker discusses the composition of the early team in a startup, including a mix of MBA salespeople, marketing and operations staff, and a technical person who built the product.
EpisodeNear Death Accidents, Hitting $1B ARR, and Selling Like the Grateful Dead with Brian Halligan, Founder & Executive Chairman of HubSpot
PodcastMy First Million
The podcast discusses how Uber did not have much financial backing in the early stages contrary to popular belief.
21:07 - 25:03 (03:56)
Summary
The podcast discusses how Uber did not have much financial backing in the early stages contrary to popular belief. The Nerd Wallet story is introduced which is a finance blog with a success story.
EpisodeNear Death Accidents, Hitting $1B ARR, and Selling Like the Grateful Dead with Brian Halligan, Founder & Executive Chairman of HubSpot
PodcastMy First Million
The podcast hosts raised a lot of money to quickly grow their platform which features interviews with successful people and observations of shopping behavior.
25:03 - 33:28 (08:25)
Summary
The podcast hosts raised a lot of money to quickly grow their platform which features interviews with successful people and observations of shopping behavior. Competitors started copying them, and the podcast provides an alternative to traditional sources for market research.
EpisodeNear Death Accidents, Hitting $1B ARR, and Selling Like the Grateful Dead with Brian Halligan, Founder & Executive Chairman of HubSpot
PodcastMy First Million
HubSpot has attempted to lower their carbon footprint by using renewable energy sources such as wind, forestry, and river projects.
33:28 - 40:17 (06:48)
Summary
HubSpot has attempted to lower their carbon footprint by using renewable energy sources such as wind, forestry, and river projects. Although HubSpot serves as a CRM for any business, there are other companies that create industry-specific CRMs such as org org chart databases.
EpisodeNear Death Accidents, Hitting $1B ARR, and Selling Like the Grateful Dead with Brian Halligan, Founder & Executive Chairman of HubSpot
PodcastMy First Million
With the rise of small businesses, new companies are emerging to offer innovative solutions to everyday problems, such as Aspiration's app that tracks the carbon impact of purchases, signalling an end to traditional enterprise software companies.
40:17 - 45:14 (04:57)
Summary
With the rise of small businesses, new companies are emerging to offer innovative solutions to everyday problems, such as Aspiration's app that tracks the carbon impact of purchases, signalling an end to traditional enterprise software companies.
EpisodeNear Death Accidents, Hitting $1B ARR, and Selling Like the Grateful Dead with Brian Halligan, Founder & Executive Chairman of HubSpot
PodcastMy First Million
The co-founder of HubSpot, Dharmesh Shah, talks about the dimensions of the platform and workflows as part of it.
45:15 - 48:34 (03:19)
Summary
The co-founder of HubSpot, Dharmesh Shah, talks about the dimensions of the platform and workflows as part of it. He gives developers wide boundaries and frees them to decide what to put in the sales box based on customer feedback and what they think the world is going to be like.
EpisodeNear Death Accidents, Hitting $1B ARR, and Selling Like the Grateful Dead with Brian Halligan, Founder & Executive Chairman of HubSpot
PodcastMy First Million
The Grateful Dead and other music enthusiasts like fans of Fish were known for trading live concert recordings via mailing tapes to each other through message boards such as nugs.net.
48:34 - 53:38 (05:03)
Summary
The Grateful Dead and other music enthusiasts like fans of Fish were known for trading live concert recordings via mailing tapes to each other through message boards such as nugs.net. This practice created a cult-like following and demonstrated the power of community building through shared interests.
EpisodeNear Death Accidents, Hitting $1B ARR, and Selling Like the Grateful Dead with Brian Halligan, Founder & Executive Chairman of HubSpot
PodcastMy First Million
A new company has emerged that provides concerts on-demand just like Netflix, but the difference is that they don't stream live shows.
53:38 - 56:35 (02:57)
Summary
A new company has emerged that provides concerts on-demand just like Netflix, but the difference is that they don't stream live shows. People back in the day rely on message boards that lead to the rise of Wago, an email marketing business that eventually died out after raising just enough money.
EpisodeNear Death Accidents, Hitting $1B ARR, and Selling Like the Grateful Dead with Brian Halligan, Founder & Executive Chairman of HubSpot
PodcastMy First Million
Brian Koppelman and Jay Farber speak about the CEO journey and how it has evolved over time.
56:35 - 57:42 (01:06)
Summary
Brian Koppelman and Jay Farber speak about the CEO journey and how it has evolved over time.