Episode

901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
Description
I KNOW I ALWAYS SAY I'M EXCITED ABOUT EACH EPISODE OF THE SCHOOL OF GREATNESS.But I’m REALLY excited about this episode.And not just because the guest is another Ohio boy! (But I wore one of my best Ohio shirts and hats when he came by the studio.)You probably already know him from his multiple hit shows on MTV. Or from his long list of world records in skateboarding. Or for his incredible branding with labels like DC shoes.Even if you’ve somehow never heard of Rob Dyrdek, you’re in for a huge treat.Rob is cool for many reasons. But I literally couldn’t stop asking him questions during this interview because he is so SMART when it comes to business, entrepreneurship, focus, habits, and vision. Just a few of my favorite things 🙂Rob and I dove deep into all these topics, as well as the real motivation behind all of them – to create happiness now. We recorded this episode a few years ago, but I wanted to bring it back because what Rob teaches is still so relevant and powerful for entrepreneurs today.I know you’ll get just as much out of it as I did in Episode 901 with the legendary Rob Dyrdek.How do you describe yourself and your bio? (35:26)How do you manage your energy so that you're always full? (40:33)What are you non-negotiable daily habits? (58:46)How Rob got royalties on a third of DC shoes' entire line in his mid-twenties (4:45)What the term "stirfry" means in entrepreneurship (5:52)What the difference is between a business and an idea (12:08)Why Rob embraces stalkers (16:24)The story behind his sister getting married inside the Fantasy Factory (19:20)How Fantasy Factory almost didn't make it on air (26:45)The story of how Rob almost died surfing with Laird Hamilton (33:38)How to be happy everyday (38:18)The key to living a balanced and full life (43:20)How Rob's life changed when he met Tony Robbins (43:52)Why it's so important to pick one thing to master (44:50)Plus much more...If you enjoyed this episode, check out the video, show notes and more at http://www.lewishowes.com/901 and follow at instagram.com/lewishowes
Chapters
Rob Dyrdek, an avid skateboarder, not only built successful footwear, apparel and skate brands but also introduced the world's first professional skateboarding league and skateboarding channel.
00:00 - 03:20 (03:20)
Summary
Rob Dyrdek, an avid skateboarder, not only built successful footwear, apparel and skate brands but also introduced the world's first professional skateboarding league and skateboarding channel. He used his knowledge from the industry to launch his first company at 18 and has since expanded his empire.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
The speaker shares their experience of witnessing dramatic storytelling at a live event with thousands of people, but couldn't concentrate fully because of wanting to watch Game Seven.
03:20 - 05:26 (02:06)
Summary
The speaker shares their experience of witnessing dramatic storytelling at a live event with thousands of people, but couldn't concentrate fully because of wanting to watch Game Seven.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
The speaker discusses their experience with being offered a shoe contract and having a third of the entire line of one brand but ultimately having the deal limited to a two year contract with a salary of $100,000 per year.
05:26 - 08:35 (03:08)
Summary
The speaker discusses their experience with being offered a shoe contract and having a third of the entire line of one brand but ultimately having the deal limited to a two year contract with a salary of $100,000 per year.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
The guest speaker recalls how he earned board royalties as a skateboarder and explains how the concept works within the industry.
08:35 - 11:41 (03:05)
Summary
The guest speaker recalls how he earned board royalties as a skateboarder and explains how the concept works within the industry.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
In this episode, the speaker shares his experiences with overcoming adversity and how his upbringing, combined with his entrepreneurial mentors, led him to believe in himself and create success in his life and career.
11:41 - 19:03 (07:21)
Summary
In this episode, the speaker shares his experiences with overcoming adversity and how his upbringing, combined with his entrepreneurial mentors, led him to believe in himself and create success in his life and career.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
The speaker talks about their experience becoming an ordained minister and their theory on stalking, which is that engaging with someone makes you appear less interesting.
19:03 - 22:08 (03:04)
Summary
The speaker talks about their experience becoming an ordained minister and their theory on stalking, which is that engaging with someone makes you appear less interesting.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
The speaker recollects how her mother made up exaggerated stories about their childhood home in Dublin with a boat and six-car garage, but never talked about the details.
22:08 - 26:29 (04:21)
Summary
The speaker recollects how her mother made up exaggerated stories about their childhood home in Dublin with a boat and six-car garage, but never talked about the details.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
In this podcast, the speaker shares his experience of diving with sharks and how they attack their prey.
26:29 - 31:55 (05:25)
Summary
In this podcast, the speaker shares his experience of diving with sharks and how they attack their prey. He also talks about pitching the idea of a shark hunting show to various networks using an Xbox controller to illustrate it.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
Travis Pastrana talks about how his desire to build a highlight reel of crazy stunts led him to flipping cars for Super Bowl commercials, jockeying horses, and getting attacked by tigers.
31:55 - 38:03 (06:07)
Summary
Travis Pastrana talks about how his desire to build a highlight reel of crazy stunts led him to flipping cars for Super Bowl commercials, jockeying horses, and getting attacked by tigers.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
The speaker shares their thoughts on how personal energy influences those around us and how it impacts turning passions into reality.
38:03 - 46:44 (08:40)
Summary
The speaker shares their thoughts on how personal energy influences those around us and how it impacts turning passions into reality.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
The speaker talks about his disruptive tactical revenue model that approaches disrupting alcohol distribution by building a distribution by neighborhood strategy connected to marketing and storytelling, to owning on and off premise in neighborhoods instead of cities.
46:44 - 52:29 (05:44)
Summary
The speaker talks about his disruptive tactical revenue model that approaches disrupting alcohol distribution by building a distribution by neighborhood strategy connected to marketing and storytelling, to owning on and off premise in neighborhoods instead of cities. He also shares his experience of investing in alcohol brands as a part of his plan for money for the rest of his life.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
The speaker reflects on the tremendous impact a meeting with Tony has had on their life and how it has shifted their mentality towards their passion.
52:29 - 57:51 (05:21)
Summary
The speaker reflects on the tremendous impact a meeting with Tony has had on their life and how it has shifted their mentality towards their passion.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
The speaker praises a philosophy of self-mastery and empowerment that could be a foundation for building self-confidence and finding one's purpose.
57:51 - 1:01:17 (03:26)
Summary
The speaker praises a philosophy of self-mastery and empowerment that could be a foundation for building self-confidence and finding one's purpose. They believe that the principles of this philosophy should be taught in elementary school.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
The speaker explains the importance of tracking daily activities, including work, health, and rest, to achieve optimal health and productivity.
1:01:17 - 1:05:05 (03:48)
Summary
The speaker explains the importance of tracking daily activities, including work, health, and rest, to achieve optimal health and productivity.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
The speaker discusses how gamifying their nutrition tracking helped them stay motivated and reach their goal of consuming 1500 calories a day without any specific supplements or restrictions.
1:05:05 - 1:09:00 (03:54)
Summary
The speaker discusses how gamifying their nutrition tracking helped them stay motivated and reach their goal of consuming 1500 calories a day without any specific supplements or restrictions. They also mention doing blood tests as a part of their health journey.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
The speaker talks about evolving from an athlete and adventurer to an entrepreneur and dad with a desire to build a forever home and a plan for the future.
1:09:00 - 1:14:12 (05:12)
Summary
The speaker talks about evolving from an athlete and adventurer to an entrepreneur and dad with a desire to build a forever home and a plan for the future. He emphasizes the importance of building a plan and having faith through tough times while accepting the inevitability of occasional setbacks.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
Tony Hawk discusses his philosophy of entrepreneurship and how he has helped bring to life the dreams of others.
1:14:12 - 1:21:55 (07:42)
Summary
Tony Hawk discusses his philosophy of entrepreneurship and how he has helped bring to life the dreams of others. He credits his success to a combination of the think and grow rich philosophy and the mentality of an athlete.
Episode901 Rob Dyrdek: From Small Town Skateboarder to Media Mogul Empire
PodcastThe School of Greatness
The podcast discusses personal mastery and how it can inspire a mass amount of people, tying it to athletes like Jordan and Woods.
1:21:55 - 1:25:35 (03:39)
Summary
The podcast discusses personal mastery and how it can inspire a mass amount of people, tying it to athletes like Jordan and Woods. A product advertisement for HempFusion and their promo code GREATNESS is also mentioned in the transcript.