Episode
#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
1:05:17
Published: Tue Feb 20 2018
Description
Dominic McGregor is the COO and Co-Founder of Social Chain, the UK's largest Social Media Agency. I visited him in his Manchester office to talk about how he started Social Chain and grew it to have a 400 million person online reach, his thoughts on the ethical impacts of social media on individuals and society as a whole, and how he dealt with alcohol dependancy whilst running Social Chain - to now be 20 months sober as he prepares to take on one distance-run every month in 2018. Extra Stuff Follow Dom online - www.teetotalrunner.com Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact
Chapters
Dominic McGregor talks about the massive global reach of social media platforms, including Facebook, with a total combined reach of about 400 million people across the world.
00:00 - 00:34 (00:34)
Summary
Dominic McGregor talks about the massive global reach of social media platforms, including Facebook, with a total combined reach of about 400 million people across the world.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
Social media has become a primary source of marketing and driving traffic with brands, individuals, and businesses all utilizing it to reach consumers around the world.
00:34 - 07:09 (06:35)
Summary
Social media has become a primary source of marketing and driving traffic with brands, individuals, and businesses all utilizing it to reach consumers around the world. Businesses are focusing on building social media pages in order to reach their target audience with precision.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
The co-founder of Social Chain discusses the evolution of the company and some of their successful campaigns, including an underground project.
07:09 - 10:21 (03:12)
Summary
The co-founder of Social Chain discusses the evolution of the company and some of their successful campaigns, including an underground project.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
In this episode, the speaker emphasizes the importance of having an effective social media strategy that clearly showcases the individual's goals and aspirations rather than just using it as a tool for staying in touch with friends and family, giving examples of how meaningless content can overshadow meaningful content.
10:21 - 13:13 (02:52)
Summary
In this episode, the speaker emphasizes the importance of having an effective social media strategy that clearly showcases the individual's goals and aspirations rather than just using it as a tool for staying in touch with friends and family, giving examples of how meaningless content can overshadow meaningful content.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
The host and guest discuss the responsibility that comes with creating engaging online content and the potential negative effects it can have on younger generations, highlighting the need for education and awareness in addition to entertainment.
13:13 - 18:18 (05:04)
Summary
The host and guest discuss the responsibility that comes with creating engaging online content and the potential negative effects it can have on younger generations, highlighting the need for education and awareness in addition to entertainment.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
The influence of social media influencers on consumer behavior is staggering.
18:18 - 23:49 (05:30)
Summary
The influence of social media influencers on consumer behavior is staggering. While some argue that it is unrealistic and detrimental, others find it to be a useful tool for finding new products and services.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
This podcast discusses the initial success of starting a business and how to navigate rockier patches that may come with cash flow issues.
23:49 - 27:52 (04:03)
Summary
This podcast discusses the initial success of starting a business and how to navigate rockier patches that may come with cash flow issues.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
The speaker spent their 23rd birthday alone in a dark room watching a movie, and had their actual celebration on a different day.
27:52 - 30:17 (02:25)
Summary
The speaker spent their 23rd birthday alone in a dark room watching a movie, and had their actual celebration on a different day.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
A man shares his story of struggling with alcohol addiction, including a specific incident where he was thrown out of a restaurant for stealing a bottle of wine and shouting abuse at people.
30:17 - 32:23 (02:06)
Summary
A man shares his story of struggling with alcohol addiction, including a specific incident where he was thrown out of a restaurant for stealing a bottle of wine and shouting abuse at people.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
The experience of getting through a day while feeling hungover can lead to wine and alcohol dependence.
32:23 - 34:39 (02:16)
Summary
The experience of getting through a day while feeling hungover can lead to wine and alcohol dependence. Addiction becomes a serious issue once the substance is needed to cope with withdrawal symptoms.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
The speaker discusses how alcoholism can affect anyone, regardless of their success and how it is not limited to the stereotypical image of an older man drinking on their couch.
34:39 - 38:58 (04:19)
Summary
The speaker discusses how alcoholism can affect anyone, regardless of their success and how it is not limited to the stereotypical image of an older man drinking on their couch.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
The more outgoing individuals on a night out might be the ones struggling the most with substances.
38:58 - 42:02 (03:04)
Summary
The more outgoing individuals on a night out might be the ones struggling the most with substances. If you feel worse than a typical hangover should make you feel, it might be due to alcohol addiction.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
Looking at your life as a set of year-end accounts for a company, one should aim to maximize profitability by identifying the biggest costs, such as time wasted, to eliminate.
42:02 - 44:34 (02:32)
Summary
Looking at your life as a set of year-end accounts for a company, one should aim to maximize profitability by identifying the biggest costs, such as time wasted, to eliminate. By doing this, one can ensure a more efficient use of time, leading to a better quality of life.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
The interviewee found that he replaced his addiction with running, and eventually added swimming and biking to his exercise routine.
44:34 - 46:20 (01:46)
Summary
The interviewee found that he replaced his addiction with running, and eventually added swimming and biking to his exercise routine. Triathlon training became his way of feeling good and healthy.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
The fitness menopause is a stage in your life where you stop being concerned about being in your peak physical state.
46:20 - 49:26 (03:06)
Summary
The fitness menopause is a stage in your life where you stop being concerned about being in your peak physical state.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
Two individuals share their different paths towards achieving sobriety and how it impacted their lives.
49:26 - 54:09 (04:43)
Summary
Two individuals share their different paths towards achieving sobriety and how it impacted their lives.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
The speaker warns against living vicariously through others on social media and TV, and encourages self-reflection to cultivate personal values and character.
54:09 - 57:54 (03:45)
Summary
The speaker warns against living vicariously through others on social media and TV, and encourages self-reflection to cultivate personal values and character.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
Leaving a nightclub at 2 am can be the best thing to do if you suffer from approach anxiety, as staying later can lead to feeling anxious and bothered.
57:54 - 1:04:07 (06:12)
Summary
Leaving a nightclub at 2 am can be the best thing to do if you suffer from approach anxiety, as staying later can lead to feeling anxious and bothered. According to the speaker, leaving at this time allows you to still have fun and enjoy the night out without worrying about what others may think.
Episode#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
PodcastModern Wisdom
In this podcast episode, the benefits of running and the need to run towards something you love and away from something you fear are discussed.
1:04:07 - 1:05:01 (00:54)
Summary
In this podcast episode, the benefits of running and the need to run towards something you love and away from something you fear are discussed.