The use of music in advertising is not just to make consumers a docile shopper, but to evoke memories and make brands part of consumers' identity. Some brands, like vinyl record providers, were early adopters of this strategy.
The podcast host discusses advertising and content strategies with Dink, who is doing smart things on the growth and content side. Dink wants the host to participate in his advertising strategy.
This podcast discusses how advertising has changed over the years, including the rise of influencer marketing and how technology allows companies to track the effectiveness of their ads, even during events like the Super Bowl.
The economic theory behind monetizing goods with advertising or charging people depends on the shape of the demand curve. When the demand curve is flat and wide, advertising tends to work better, and experimentation is needed for two-sided networks or platform effects.
Advertising can be an effective way to reach the 97% of potential customers who are not actively looking for your product or service, according to this podcast. Direct marketing can be difficult, and advertising can increase response rates to direct mail campaigns by uncovering new customers.
Advertisements, whether on TV or social media, are designed to capture our attention and program our minds to react to our perceived needs. This is especially prevalent during the pandemic and lockdowns when people are spending more time on social media.
Comedian Judd Apatow discusses advertising techniques and the difficulty of documenting a life's work through documentary films.
This episode talks about how discounts can be risky when testing podcast ads and why the speaker prefers high volume unit purchases in exchange for discounts. The speaker also shares his revenue streams which includes startup investment, affiliate links, and book clubs.
The speaker discusses how the personalized advertisements on Instagram have been effective in showing them products that match their interests and preferences, specifically referencing a comfortable eye mask.
Discover the tactics Eddie Bernays used to make bacon popular in America, and how it can be applied to other products to increase consumption through popular culture memes.
The transcript features a conversation about an attraction labeled “The Thing” advertised on a highway, which turns out to be a fabricated concrete giant pistachio.
Two advertisements are shared - one for Constant Contact, promoting their digital marketing platform, and one for Physician Associates, promoting their personalized medical care.
This is an ad promoting shirts for the Darknet Diaries shop and asking for monthly donations on Patreon to help keep the show running.
A call to action from the host to advertise your business through Real-Life, Real-Crime and to try out their upcoming app, with thanks given to supporters for making it possible.
A voice in the transcript promotes Smart List t-shirts and phone cases featuring Sean's face, while also explaining the motivation behind sharing industry information with Tracy.
The speaker mentions being bothered by the ads and checks their reputation before using them, but still listens to many. They also briefly refer to Super Dave and changing outfits during the podcast.
The speaker is advertising limited edition hoodies for listeners who sign up for the Date Yourself Instead podcast. They encourage signing up for the waitlist to ensure they don't miss the launch.
A man overhears another man watching a Super Bowl commercial on a giant screen and feels deflated by the realization.
The speaker is discussing a possible instance of an advertising bit in a podcast where the host is given money to promote a brand in their content but is trying to keep it subtle.
Andy Cohen promotes Fresca Mixed, a cocktail drink with real spirits, zero sugar, and 100 calories. Ashley Furniture advertises outdoor furniture and accessories to transform outdoor spaces into gathering places.
The speaker critiques a lengthy commercial with skepticism and humor, questioning the use of celebrity endorsements and calling attention to the excess advertising.
