This podcast discusses how advertising has changed over the years, including the rise of influencer marketing and how technology allows companies to track the effectiveness of their ads, even during events like the Super Bowl.
The economic theory behind monetizing goods with advertising or charging people depends on the shape of the demand curve. When the demand curve is flat and wide, advertising tends to work better, and experimentation is needed for two-sided networks or platform effects.
The speaker discusses the annoyance of targeted advertising, exemplifying it through the experience of every ad on the internet being about cutlery sets, and the unwanted spam emails containing clickbait headlines such as 'one weird trick that doctors don't want you to know'.
Advertisements, whether on TV or social media, are designed to capture our attention and program our minds to react to our perceived needs. This is especially prevalent during the pandemic and lockdowns when people are spending more time on social media.
The podcast episode is brought to you by Five Bullet Friday, a popular email newsletter containing five bullet points of cool discoveries every week.
The discussion highlights examples of companies that create overboard events or advertising which may affect branding and are not directly tied to sales. The speakers suggest exploring alternative ways to draw audiences' attention without compromising the brand's image.
The podcast discusses the evolution of advertising in cartoons, citing examples from the seventies such as G.I. Joe, and the implementation of regulations intended to limit advertising in programming.
The familiarity of local ads has the power to quickly bond individuals, just like Disney movies. The speaker offers an example from their childhood, recalling a Texas Honda dealer's catchy jingle.
The speaker reflects on his successful advertising career over the past 21 years and attributes it to his upbringing and personal discipline. He also shares his experience with cancer and encourages others to not be afraid of showing vulnerability.
Two advertisements are shared - one for Constant Contact, promoting their digital marketing platform, and one for Physician Associates, promoting their personalized medical care.
This is an ad promoting shirts for the Darknet Diaries shop and asking for monthly donations on Patreon to help keep the show running.
Jerry Della Femina, advertising legend, talks about the advertising industry in the 60s and 70s and how Seinfeld helped boost his career.
The hosts advertise TheProblem.com website and the Apple TV Plus show before discussing the possibility of merchandise and poking fun at internet cookies.
A call to action from the host to advertise your business through Real-Life, Real-Crime and to try out their upcoming app, with thanks given to supporters for making it possible.
During a game of Jeopardy, a man describes his experience of being approached by a Canadian man who suggested an advertising idea about men leaving the bathroom with wet stains on their trousers.
The hosts discuss the role of advertising in their lives and Bob invites the loser to give a speech, while also promoting the product BetterHelp. There is also a mention of a potential poll for listeners to vote on cutting out sponsors in the podcast.
The speaker is advertising limited edition hoodies for listeners who sign up for the Date Yourself Instead podcast. They encourage signing up for the waitlist to ensure they don't miss the launch.
This is a podcast with advertisements for Sheath Underwear and Manscaped, highlighting their products for men's balls, sports bras and shaving kits.
The speaker is discussing a possible instance of an advertising bit in a podcast where the host is given money to promote a brand in their content but is trying to keep it subtle.
Andy Cohen promotes Fresca Mixed, a cocktail drink with real spirits, zero sugar, and 100 calories. Ashley Furniture advertises outdoor furniture and accessories to transform outdoor spaces into gathering places.
The speaker critiques a lengthy commercial with skepticism and humor, questioning the use of celebrity endorsements and calling attention to the excess advertising.
