The use of music in advertising is not just to make consumers a docile shopper, but to evoke memories and make brands part of consumers' identity. Some brands, like vinyl record providers, were early adopters of this strategy.
This podcast discusses how advertising has changed over the years, including the rise of influencer marketing and how technology allows companies to track the effectiveness of their ads, even during events like the Super Bowl.
The podcast hosts discuss failed attempts to create movements around advertising agencies and share anecdotes about ad campaigns.
The speaker discusses the annoyance of targeted advertising, exemplifying it through the experience of every ad on the internet being about cutlery sets, and the unwanted spam emails containing clickbait headlines such as 'one weird trick that doctors don't want you to know'.
The hosts discuss the idea of starting their own ad agency to create and sell commercial breaks to sponsors.
Advertisements, whether on TV or social media, are designed to capture our attention and program our minds to react to our perceived needs. This is especially prevalent during the pandemic and lockdowns when people are spending more time on social media.
The podcast episode is brought to you by Five Bullet Friday, a popular email newsletter containing five bullet points of cool discoveries every week.
The advertising of certain products, such as cigarettes and guns, has been regulated due to its impact on consumers. Advertisements have been known to lead to increased usage, resulting in lawsuits against companies, such as the Sandy Hook lawsuit.
The speaker reflects on his successful advertising career over the past 21 years and attributes it to his upbringing and personal discipline. He also shares his experience with cancer and encourages others to not be afraid of showing vulnerability.
The podcast host advertises for Indeed, offering a free $75 sponsor job credit and for ROKA, the makers of glasses and sunglasses, discussing their innovations.
Two advertisements are shared - one for Constant Contact, promoting their digital marketing platform, and one for Physician Associates, promoting their personalized medical care.
This is an ad promoting shirts for the Darknet Diaries shop and asking for monthly donations on Patreon to help keep the show running.
The hosts advertise TheProblem.com website and the Apple TV Plus show before discussing the possibility of merchandise and poking fun at internet cookies.
A call to action from the host to advertise your business through Real-Life, Real-Crime and to try out their upcoming app, with thanks given to supporters for making it possible.
The speaker discusses their experience participating in ad campaigns and how the ideas presented to them were often not as exciting as they initially hoped.
The hosts discuss the role of advertising in their lives and Bob invites the loser to give a speech, while also promoting the product BetterHelp. There is also a mention of a potential poll for listeners to vote on cutting out sponsors in the podcast.
The speaker mentions being bothered by the ads and checks their reputation before using them, but still listens to many. They also briefly refer to Super Dave and changing outfits during the podcast.
The speaker is advertising limited edition hoodies for listeners who sign up for the Date Yourself Instead podcast. They encourage signing up for the waitlist to ensure they don't miss the launch.
The speaker is discussing a possible instance of an advertising bit in a podcast where the host is given money to promote a brand in their content but is trying to keep it subtle.
Andy Cohen promotes Fresca Mixed, a cocktail drink with real spirits, zero sugar, and 100 calories. Ashley Furniture advertises outdoor furniture and accessories to transform outdoor spaces into gathering places.
The speaker critiques a lengthy commercial with skepticism and humor, questioning the use of celebrity endorsements and calling attention to the excess advertising.
