This podcast discusses how advertising has changed over the years, including the rise of influencer marketing and how technology allows companies to track the effectiveness of their ads, even during events like the Super Bowl.
The podcast hosts discuss failed attempts to create movements around advertising agencies and share anecdotes about ad campaigns.
Advertising can be an effective way to reach the 97% of potential customers who are not actively looking for your product or service, according to this podcast. Direct marketing can be difficult, and advertising can increase response rates to direct mail campaigns by uncovering new customers.
In this conversation, the speakers discuss a creative technique they used for promoting a book through headlines and subtitles, solely to improve the click through rate.
The annoyance caused by advertising has surpassed the information it provides, and society's changing behavior might lead to control being taken away from people, thereby reducing automated advertising. Transparency in consumer-creator relationships should be the primary goal of advertising.
The hosts discuss the idea of starting their own ad agency to create and sell commercial breaks to sponsors.
Advertisements, whether on TV or social media, are designed to capture our attention and program our minds to react to our perceived needs. This is especially prevalent during the pandemic and lockdowns when people are spending more time on social media.
Comedian Judd Apatow discusses advertising techniques and the difficulty of documenting a life's work through documentary films.
The speaker promotes other iHeartRadio podcasts and asks for support in spreading the word about Stuff You Should Know.
The podcast discusses an ad for a cryptocurrency that compares its potential to the incredible achievements of humanity, as well as an ad for a hand sanitizer with chunks in it. They also talk about a law in Canada that requires margarine to be colored in a specific way, making it look unappetizing.
The advertising of certain products, such as cigarettes and guns, has been regulated due to its impact on consumers. Advertisements have been known to lead to increased usage, resulting in lawsuits against companies, such as the Sandy Hook lawsuit.
The podcast episode ends with advertisements for 8 Sleep Pod Pro and Pod Pro cover, Crafted London's jewelry, and Qualia Mind, where listeners can receive discounts and promo codes.
Two advertisements are shared - one for Constant Contact, promoting their digital marketing platform, and one for Physician Associates, promoting their personalized medical care.
This is an ad promoting shirts for the Darknet Diaries shop and asking for monthly donations on Patreon to help keep the show running.
A call to action from the host to advertise your business through Real-Life, Real-Crime and to try out their upcoming app, with thanks given to supporters for making it possible.
A voice in the transcript promotes Smart List t-shirts and phone cases featuring Sean's face, while also explaining the motivation behind sharing industry information with Tracy.
During a game of Jeopardy, a man describes his experience of being approached by a Canadian man who suggested an advertising idea about men leaving the bathroom with wet stains on their trousers.
The speaker is advertising limited edition hoodies for listeners who sign up for the Date Yourself Instead podcast. They encourage signing up for the waitlist to ensure they don't miss the launch.
The speaker is discussing a possible instance of an advertising bit in a podcast where the host is given money to promote a brand in their content but is trying to keep it subtle.
Andy Cohen promotes Fresca Mixed, a cocktail drink with real spirits, zero sugar, and 100 calories. Ashley Furniture advertises outdoor furniture and accessories to transform outdoor spaces into gathering places.
The speaker critiques a lengthy commercial with skepticism and humor, questioning the use of celebrity endorsements and calling attention to the excess advertising.
