This podcast discusses how advertising has changed over the years, including the rise of influencer marketing and how technology allows companies to track the effectiveness of their ads, even during events like the Super Bowl.
Advertising can be an effective way to reach the 97% of potential customers who are not actively looking for your product or service, according to this podcast. Direct marketing can be difficult, and advertising can increase response rates to direct mail campaigns by uncovering new customers.
Advertisements, whether on TV or social media, are designed to capture our attention and program our minds to react to our perceived needs. This is especially prevalent during the pandemic and lockdowns when people are spending more time on social media.
This is an ad for Hamilton Devices, a company selling vaping products, that interrupts the podcast's conversation about a TV show.
Comedian Judd Apatow discusses advertising techniques and the difficulty of documenting a life's work through documentary films.
In a world of endless consumer choices, businesses use advertising to create illusions that encourage people to buy their products, even if it may not align with the customer's actual preferences. While it can be hard to determine if this is right or wrong, ultimately it's up to consumers to be smart and make up their own minds.
The podcast episode is brought to you by Five Bullet Friday, a popular email newsletter containing five bullet points of cool discoveries every week.
The podcast discusses the evolution of advertising in cartoons, citing examples from the seventies such as G.I. Joe, and the implementation of regulations intended to limit advertising in programming.
The advertising of certain products, such as cigarettes and guns, has been regulated due to its impact on consumers. Advertisements have been known to lead to increased usage, resulting in lawsuits against companies, such as the Sandy Hook lawsuit.
The podcast host advertises for Indeed, offering a free $75 sponsor job credit and for ROKA, the makers of glasses and sunglasses, discussing their innovations.
Two advertisements are shared - one for Constant Contact, promoting their digital marketing platform, and one for Physician Associates, promoting their personalized medical care.
This is an ad promoting shirts for the Darknet Diaries shop and asking for monthly donations on Patreon to help keep the show running.
A call to action from the host to advertise your business through Real-Life, Real-Crime and to try out their upcoming app, with thanks given to supporters for making it possible.
The speaker discusses their experience participating in ad campaigns and how the ideas presented to them were often not as exciting as they initially hoped.
The speaker reflects on the popularity of commercials and mentions Paul Newman as the greatest celebrity endorser in history, questioning if he had ever turned down any big commercials.
The hosts discuss the role of advertising in their lives and Bob invites the loser to give a speech, while also promoting the product BetterHelp. There is also a mention of a potential poll for listeners to vote on cutting out sponsors in the podcast.
The speaker is advertising limited edition hoodies for listeners who sign up for the Date Yourself Instead podcast. They encourage signing up for the waitlist to ensure they don't miss the launch.
The speaker is discussing a possible instance of an advertising bit in a podcast where the host is given money to promote a brand in their content but is trying to keep it subtle.
Andy Cohen promotes Fresca Mixed, a cocktail drink with real spirits, zero sugar, and 100 calories. Ashley Furniture advertises outdoor furniture and accessories to transform outdoor spaces into gathering places.
The speaker critiques a lengthy commercial with skepticism and humor, questioning the use of celebrity endorsements and calling attention to the excess advertising.
The speaker shares a personal anecdote about spending time with a friend, then shifts to discussing advertising strategies, including CPM and click-through rates, and the importance of keeping the cost to acquire a customer (CAC) below the profit per product sold.
