This podcast discusses how advertising has changed over the years, including the rise of influencer marketing and how technology allows companies to track the effectiveness of their ads, even during events like the Super Bowl.
The economic theory behind monetizing goods with advertising or charging people depends on the shape of the demand curve. When the demand curve is flat and wide, advertising tends to work better, and experimentation is needed for two-sided networks or platform effects.
Advertising can be an effective way to reach the 97% of potential customers who are not actively looking for your product or service, according to this podcast. Direct marketing can be difficult, and advertising can increase response rates to direct mail campaigns by uncovering new customers.
Advertisements, whether on TV or social media, are designed to capture our attention and program our minds to react to our perceived needs. This is especially prevalent during the pandemic and lockdowns when people are spending more time on social media.
Comedian Judd Apatow discusses advertising techniques and the difficulty of documenting a life's work through documentary films.
Promoting the iHeartRadio app, Apple podcasts, and other platforms to listen to podcasts like "Maniwok Caves" and "On Purpose with Jay Shetty."
Promotions for a $50 discount on a logo and brand identity package from 99Designs and a free upgrade for additional promotion on the platform, as well as a non-psychoactive hemp extract called Charlotte's Web that reportedly has more benefits than single compound CBD alternatives, were advertised on the podcast.
The discussion highlights examples of companies that create overboard events or advertising which may affect branding and are not directly tied to sales. The speakers suggest exploring alternative ways to draw audiences' attention without compromising the brand's image.
The host thanks the guest for appearing on the podcast and urges listeners to hit the subscribe button. Then, the host promotes two advertisements, one for BetterHelp and one for My Protein.
Discover the tactics Eddie Bernays used to make bacon popular in America, and how it can be applied to other products to increase consumption through popular culture memes.
Two advertisements are shared - one for Constant Contact, promoting their digital marketing platform, and one for Physician Associates, promoting their personalized medical care.
This is an ad promoting shirts for the Darknet Diaries shop and asking for monthly donations on Patreon to help keep the show running.
A call to action from the host to advertise your business through Real-Life, Real-Crime and to try out their upcoming app, with thanks given to supporters for making it possible.
The speaker reflects on the popularity of commercials and mentions Paul Newman as the greatest celebrity endorser in history, questioning if he had ever turned down any big commercials.
A voice in the transcript promotes Smart List t-shirts and phone cases featuring Sean's face, while also explaining the motivation behind sharing industry information with Tracy.
The hosts discuss the role of advertising in their lives and Bob invites the loser to give a speech, while also promoting the product BetterHelp. There is also a mention of a potential poll for listeners to vote on cutting out sponsors in the podcast.
The speaker is advertising limited edition hoodies for listeners who sign up for the Date Yourself Instead podcast. They encourage signing up for the waitlist to ensure they don't miss the launch.
A man overhears another man watching a Super Bowl commercial on a giant screen and feels deflated by the realization.
No podcast episode or topic is mentioned in the transcript. It solely contains a random advertisement for State Farm, deals on kids' dresses and dressy looks, fine jewelry, and dining and entertaining essentials.
The speaker is discussing a possible instance of an advertising bit in a podcast where the host is given money to promote a brand in their content but is trying to keep it subtle.
The speaker critiques a lengthy commercial with skepticism and humor, questioning the use of celebrity endorsements and calling attention to the excess advertising.
