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Marketing

Marketing

Chapters
Building a Fan Base : Seth Godin on the Tim Ferris Show
Seth Godin discusses how a person with 1000 diehard fans can live comfortably as an artist, and the importance of cultivating individuality and authenticity in one's work, as opposed to imitating other people's work.
22:11 - 28:43 (06:32)
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Marketing
Summary

Seth Godin discusses how a person with 1000 diehard fans can live comfortably as an artist, and the importance of cultivating individuality and authenticity in one's work, as opposed to imitating other people's work. He also provides useful advice on how to navigate the world of marketing and sales, which can be overwhelming and confusing.

Episode
Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business
Podcast
The Tim Ferriss Show
Reaching Early Adopters
The key to reaching early adopters is to find the people who are open-minded and willing to take risks while not alienating those who find the topic deeply spiritual or non-spiritual.
20:30 - 25:16 (04:46)
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Marketing
Summary

The key to reaching early adopters is to find the people who are open-minded and willing to take risks while not alienating those who find the topic deeply spiritual or non-spiritual. It's important to serve as a spokesperson to those who need to hear the message rather than those who have already heard it.

Episode
Gratitude with Omar Brownson
Podcast
A Bit of Optimism
The Next Generation of the Internet
Understanding incentives will be a core skillset for marketers to acquire customers in the future of the internet.
04:28 - 07:32 (03:04)
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Marketing
Summary

Understanding incentives will be a core skillset for marketers to acquire customers in the future of the internet. Paying people to exercise can lead to positive health outcomes and can make the impossible possible.

Episode
Announcement: Marketing Against the Grain
Podcast
My First Million
Tips for Marketing and Being Deliberate
The key to marketing is reading books, with about 70% of information covered in five or 10 books, and focusing on being deliberate in order to avoid any bad reps.
52:14 - 57:59 (05:44)
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Marketing
Summary

The key to marketing is reading books, with about 70% of information covered in five or 10 books, and focusing on being deliberate in order to avoid any bad reps. The Pomodoro technique, which breaks down work into chunks, can also help with productivity.

Episode
#199 - Taylor Pearson - Discover Your Life’s Core Values & Operating Principles
Podcast
Modern Wisdom
The Power of Word-of-Mouth Marketing Explained Using Virology Math
Word-of-mouth is a free type of marketing that drives sustainable growth for businesses.
21:56 - 34:42 (12:46)
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Marketing
Summary

Word-of-mouth is a free type of marketing that drives sustainable growth for businesses. Emotion also plays a role in sharing content, as people tend to share what they feel strongly about.

Episode
#324: Kevin Espiritu – From Zero to 3.6 Million Followers Building The World's Largest Gardening Media Company
Podcast
The Danny Miranda Podcast
Brand Deals and Authenticity
The speaker discusses their perspective on brand deals and how they choose to work with companies they genuinely like and care about.
24:53 - 30:35 (05:41)
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Marketing
Summary

The speaker discusses their perspective on brand deals and how they choose to work with companies they genuinely like and care about. They mention being approached by a fitness company for a sponsorship and feeling conflicted about the offer.

Episode
71. Things To Stop Saying To Yourself
Podcast
Aware & Aggravated
Missing Out on the Market for Aquatic Enthusiasts
The speaker suggests that Speedo is missing out on a market for aquatic enthusiasts who would want products designed to improve their experience in the water.
55:31 - 59:25 (03:54)
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Marketing
Summary

The speaker suggests that Speedo is missing out on a market for aquatic enthusiasts who would want products designed to improve their experience in the water.

Episode
Ep. 131 | 2 Bears 1 Cave w/ Tom Segura & Bert Kreischer
Podcast
2 Bears, 1 Cave with Tom Segura & Bert Kreischer
Passion and Focus for Multiple Brands
As a marketer and content creator, it can be difficult to maintain enthusiasm for multiple companies and products at the same time.
32:23 - 37:20 (04:57)
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Marketing
Summary

As a marketer and content creator, it can be difficult to maintain enthusiasm for multiple companies and products at the same time. However, successful entrepreneurs like the guest of the podcast episode manage to keep their energy up by staying involved in products and services that they care about and can make an impact with.

Episode
1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
Podcast
The School of Greatness
The Unlikely Origins Of Jell-O
Jell-O's popularity boomed in America thanks to a smart marketing strategy led by a traveling salesman and a funny radio ad from Jack Benny.
26:17 - 29:15 (02:58)
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Marketing
Summary

Jell-O's popularity boomed in America thanks to a smart marketing strategy led by a traveling salesman and a funny radio ad from Jack Benny. The product was initially created for medicinal purposes by a carpenter in the late 1800s.

Episode
Selects: The Stories Behind A Few Food Fads
Podcast
Stuff You Should Know
A Journey to Promote a Product
The speaker describes his journey promoting a product by printing out thousands of posters and traveling to Dartmouth College to market it to students and professors.
36:23 - 39:39 (03:16)
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Marketing
Summary

The speaker describes his journey promoting a product by printing out thousands of posters and traveling to Dartmouth College to market it to students and professors.

Episode
#172 – Ryan Schiller: Librex and the Free Exchange of Ideas on College Campuses
Podcast
Lex Fridman Podcast
"What Your Winners Ride?"
This episode features a conversation about the latest trends in marketing and branding, as well as the importance of authenticity in customer relations.
1:31:16 - 1:31:52 (00:35)
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Marketing
Summary

This episode features a conversation about the latest trends in marketing and branding, as well as the importance of authenticity in customer relations.

Episode
E111: Microsoft to invest $10B in OpenAI, generative AI hype, America's over-classification problem
Podcast
All-In with Chamath, Jason, Sacks & Friedberg
Shadow Marketing
The speakers discuss the significance and effectiveness of shadow marketing by giving examples from their experience in business and avoid the risk of becoming too corporate.
1:19:01 - 1:25:51 (06:49)
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Marketing
Summary

The speakers discuss the significance and effectiveness of shadow marketing by giving examples from their experience in business and avoid the risk of becoming too corporate.

Episode
E199: Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business!
Podcast
The Diary Of A CEO with Steven Bartlett
Advertisement for Audio Book and Ebook
The speaker is promoting their new podcast, Next Question, but also takes time to advertise their audio book and ebook for their novel, After the Revolution.
1:16:41 - 1:21:12 (04:31)
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Marketing
Summary

The speaker is promoting their new podcast, Next Question, but also takes time to advertise their audio book and ebook for their novel, After the Revolution.

Episode
Part One: Synanon: The Drug Rehab Program That Built Its Own Army
Podcast
Behind the Bastards
Marketing vs Product
The focus on marketing rather than the quality of product/service can lead to its downfall; and ultimately, creating a reliable/quality product will attract the audience.
55:10 - 1:00:38 (05:27)
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Marketing
Summary

The focus on marketing rather than the quality of product/service can lead to its downfall; and ultimately, creating a reliable/quality product will attract the audience.

Episode
Jon Talks About the Media—And It Talks Back
Podcast
The Problem With Jon Stewart
Criticism of a celebrity's tactics for promotion
A person is criticizing a celebrity's promotion tactics of giving away cars and money as opposed to promoting genuine content.
1:07:20 - 1:08:33 (01:13)
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Marketing
Summary

A person is criticizing a celebrity's promotion tactics of giving away cars and money as opposed to promoting genuine content.

Episode
Andrew Santino's PERFECT Impressions: Bill Burr, Jordan Peterson & Joe Biden
Podcast
Andrew Schulz's Flagrant with Akaash Singh
Chocolate bars and Tesla giveaway promotion
A mention of a promotion where Tesla was given away and the speaker appreciated the chocolate bars that were also provided during the promotion.
08:01 - 09:12 (01:10)
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Marketing
Summary

A mention of a promotion where Tesla was given away and the speaker appreciated the chocolate bars that were also provided during the promotion.

Episode
Bella & Dallin Lambert on adopting, infertility & faking pranks for views | Ep. 9
Podcast
The Unplanned Podcast with Matt & Abby
Grapevine for Selling Products
Two guys were able to spread the word about their products through the grapevine, which proved to be very effective as they were selling out of stock.
3:12:03 - 3:15:14 (03:10)
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Marketing
Summary

Two guys were able to spread the word about their products through the grapevine, which proved to be very effective as they were selling out of stock.

Episode
#20 Justin Hughes - Navy SEAL/Modern-Day Da Vinci
Podcast
Shawn Ryan Show
Mystery Commercial featuring Pet Shop Boys
The hosts discuss a vague commercial that features the Pet Shop Boys, where the product is unclear, and the jingle involves a driving scene and a head ornament singing.
00:00 - 02:13 (02:13)
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Marketing
Summary

The hosts discuss a vague commercial that features the Pet Shop Boys, where the product is unclear, and the jingle involves a driving scene and a head ornament singing.

Episode
"Justin Theroux"
Podcast
SmartLess
Call to Action for Sharing Content
The speaker urges listeners to share their content and check out their reaction channel for YouTube videos and other content.
31:32 - 35:04 (03:31)
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Marketing
Summary

The speaker urges listeners to share their content and check out their reaction channel for YouTube videos and other content.

Episode
2 Be Better Podcast EP.16
Podcast
2 Be Better
Sonic and Email Solicitations
The speaker talks about a time at Sonic when they were constantly offered cheese products, leading them to wonder how many people actually buy products from email solicitations.
01:03 - 05:07 (04:04)
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Marketing
Summary

The speaker talks about a time at Sonic when they were constantly offered cheese products, leading them to wonder how many people actually buy products from email solicitations.

Episode
Ninja Lesbians
Podcast
I've Had It
Unrelated Rambling with Product Ad
This transcription contains no coherent context but includes an advertisement for straighter teeth.
09:31 - 13:57 (04:26)
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Marketing
Summary

This transcription contains no coherent context but includes an advertisement for straighter teeth.

Episode
The Susan Powell Case Files | Find Susan | 4
Podcast
Cold
Promotion of Patreon Subscription
The speaker promotes the Patreon subscription multiple times, and announces that they will be going to bed.
1:05:41 - 1:07:25 (01:44)
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Marketing
Summary

The speaker promotes the Patreon subscription multiple times, and announces that they will be going to bed.

Episode
Ep 359 - Cinnamon (feat. Nate Marshall & Lemaire Lee)
Podcast
Matt and Shane's Secret Podcast
The Power of the Wow Factor in Marketing
This podcast episode explores the impact of the "Wow factor" on marketing and consumer behavior, showcasing its potential to shape perceptions and drive sales.
1:05:05 - 1:05:29 (00:24)
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Marketing
Summary

This podcast episode explores the impact of the "Wow factor" on marketing and consumer behavior, showcasing its potential to shape perceptions and drive sales.

Episode
Howie Forces Jay Leno to Expose Yet Untold Explosive Truth About Late Night Wars
Podcast
Howie Mandel Does Stuff Podcast
Liminal Marketing in Your Hands
The host discusses the idea of liminal marketing being in our hands and references Jurassic Park and buttafingers.
03:45 - 05:02 (01:16)
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Marketing
Summary

The host discusses the idea of liminal marketing being in our hands and references Jurassic Park and buttafingers.

Episode
Change
Podcast
Distractible