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Marketing

Marketing

Chapters
The Importance of Sound in Marketing and Branding
Companies often focus heavily on visuals, neglecting the importance of sound in marketing and branding.
1:16:27 - 1:23:11 (06:44)
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Marketing
Summary

Companies often focus heavily on visuals, neglecting the importance of sound in marketing and branding. The sounds associated with a product or brand can have a significant impact on consumer perception and emotional connection.

Episode
E180: The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure
Podcast
The Diary Of A CEO with Steven Bartlett
Mowing Lawns with Mexicans
The speaker talks about incorporating Jews and Mexicans into marketing and how there's a lot of money to be made in having Mexican children mow lawns.
37:20 - 40:45 (03:25)
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Marketing
Summary

The speaker talks about incorporating Jews and Mexicans into marketing and how there's a lot of money to be made in having Mexican children mow lawns. They touch on dealing with anxiety and growing up poor.

Episode
#228: Noah Kagan – The $100M CEO On The Path To A Meaningful Life
Podcast
The Danny Miranda Podcast
Building a Hype Engine: The Trump Philosophy and Fast
This transcript excerpt discusses how Fast, a company that built its hype engine through Twitter, is viewed skeptically for its focus on hype rather than transactions, with the use of the handle @fast helping promote its brand.
27:24 - 31:24 (03:59)
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Marketing
Summary

This transcript excerpt discusses how Fast, a company that built its hype engine through Twitter, is viewed skeptically for its focus on hype rather than transactions, with the use of the handle @fast helping promote its brand.

Episode
#112 - Why Buying Businesses Is Better Than Starting Them and The Mad Genius of Kanye West
Podcast
My First Million
Behavioral Science and Marketing with Richard Shotton
Richard Shotton discusses behavioral science, marketing, and effective behavior change on the podcast.
00:00 - 06:52 (06:52)
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Marketing
Summary

Richard Shotton discusses behavioral science, marketing, and effective behavior change on the podcast. He shares insights on how to make habit formation seamless, fix the problem of choice paralysis and make advertising campaigns stick in people's minds.

Episode
#592 - Richard Shotton - 8 Fascinating Psychological Biases
Podcast
Modern Wisdom
Reaching Early Adopters
The key to reaching early adopters is to find the people who are open-minded and willing to take risks while not alienating those who find the topic deeply spiritual or non-spiritual.
20:30 - 25:16 (04:46)
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Marketing
Summary

The key to reaching early adopters is to find the people who are open-minded and willing to take risks while not alienating those who find the topic deeply spiritual or non-spiritual. It's important to serve as a spokesperson to those who need to hear the message rather than those who have already heard it.

Episode
Gratitude with Omar Brownson
Podcast
A Bit of Optimism
Creative Marketing Ideas
The speaker suggests a marketing idea involving partying with a machine and having people submit funny videos for a chance to hang out with the team.
16:32 - 20:58 (04:25)
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Marketing
Summary

The speaker suggests a marketing idea involving partying with a machine and having people submit funny videos for a chance to hang out with the team. The conversation shifts to discussing morbid thoughts about a married couple with a young child.

Episode
Ep. 03 - 2 Bears 1 Cave 2w/ Tom Segura & Bert Kreischer
Podcast
2 Bears, 1 Cave with Tom Segura & Bert Kreischer
Brand Deals and Authenticity
The speaker discusses their perspective on brand deals and how they choose to work with companies they genuinely like and care about.
24:53 - 30:35 (05:41)
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Marketing
Summary

The speaker discusses their perspective on brand deals and how they choose to work with companies they genuinely like and care about. They mention being approached by a fitness company for a sponsorship and feeling conflicted about the offer.

Episode
71. Things To Stop Saying To Yourself
Podcast
Aware & Aggravated
The Profitability of Marketing to Middle-Aged Moms
Middle-aged moms are one of the most profitable demographics to get on your side in the world of marketing.
13:52 - 16:37 (02:44)
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Marketing
Summary

Middle-aged moms are one of the most profitable demographics to get on your side in the world of marketing.

Episode
Part One: Dr. Phil Is Even Worse Than You Think And You Probably Think He Sucks
Podcast
Behind the Bastards
A Journey to Promote a Product
The speaker describes his journey promoting a product by printing out thousands of posters and traveling to Dartmouth College to market it to students and professors.
36:23 - 39:39 (03:16)
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Marketing
Summary

The speaker describes his journey promoting a product by printing out thousands of posters and traveling to Dartmouth College to market it to students and professors.

Episode
#172 – Ryan Schiller: Librex and the Free Exchange of Ideas on College Campuses
Podcast
Lex Fridman Podcast
Tim Ferriss Answers Marketing and Product Launch Questions in Live Q&A
Tim Ferriss answers questions on marketing and product launches, premium pricing, user feedback, fasting routines, podcast advertising, and more in a live Q&A session.
00:00 - 09:42 (09:42)
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Marketing
Summary

Tim Ferriss answers questions on marketing and product launches, premium pricing, user feedback, fasting routines, podcast advertising, and more in a live Q&A session. He shares his insights and personal experiences on various topics, including gardening, coffee and alcohol rules, tools for releasing tension, and animal communication approaches.

Episode
#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
Podcast
The Tim Ferriss Show
"What Your Winners Ride?"
This episode features a conversation about the latest trends in marketing and branding, as well as the importance of authenticity in customer relations.
1:31:16 - 1:31:52 (00:35)
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Marketing
Summary

This episode features a conversation about the latest trends in marketing and branding, as well as the importance of authenticity in customer relations.

Episode
E111: Microsoft to invest $10B in OpenAI, generative AI hype, America's over-classification problem
Podcast
All-In with Chamath, Jason, Sacks & Friedberg
The Importance of Credibility and Authority in Marketing
The use of credibility and authority in marketing is important as it creates social proof and instantly creates trust with potential customers.
1:04:30 - 1:12:21 (07:51)
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Marketing
Summary

The use of credibility and authority in marketing is important as it creates social proof and instantly creates trust with potential customers. This is achieved through the use of credible sources giving recommendations and the establishment of authority within a particular industry.

Episode
How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
Podcast
The School of Greatness
Controversial Tactics in Hasbro's Board Game Marketing
Hasbro has been criticised for incorporating controversial marketing tactics in promoting their board games, such as using sorority girls in a nightie for game packaging, based on focus group testing which proved successful in attracting attention from parents.
12:28 - 19:32 (07:04)
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Marketing
Summary

Hasbro has been criticised for incorporating controversial marketing tactics in promoting their board games, such as using sorority girls in a nightie for game packaging, based on focus group testing which proved successful in attracting attention from parents.

Episode
Night Trap: The Video Game Failure that Changed the Industry
Podcast
Stuff You Should Know
Marketing vs Product
The focus on marketing rather than the quality of product/service can lead to its downfall; and ultimately, creating a reliable/quality product will attract the audience.
55:10 - 1:00:38 (05:27)
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Marketing
Summary

The focus on marketing rather than the quality of product/service can lead to its downfall; and ultimately, creating a reliable/quality product will attract the audience.

Episode
Jon Talks About the Media—And It Talks Back
Podcast
The Problem With Jon Stewart
Criticism of a celebrity's tactics for promotion
A person is criticizing a celebrity's promotion tactics of giving away cars and money as opposed to promoting genuine content.
1:07:20 - 1:08:33 (01:13)
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Marketing
Summary

A person is criticizing a celebrity's promotion tactics of giving away cars and money as opposed to promoting genuine content.

Episode
Andrew Santino's PERFECT Impressions: Bill Burr, Jordan Peterson & Joe Biden
Podcast
Andrew Schulz's Flagrant with Akaash Singh
Chocolate bars and Tesla giveaway promotion
A mention of a promotion where Tesla was given away and the speaker appreciated the chocolate bars that were also provided during the promotion.
08:01 - 09:12 (01:10)
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Marketing
Summary

A mention of a promotion where Tesla was given away and the speaker appreciated the chocolate bars that were also provided during the promotion.

Episode
Bella & Dallin Lambert on adopting, infertility & faking pranks for views | Ep. 9
Podcast
The Unplanned Podcast with Matt & Abby
Grapevine for Selling Products
Two guys were able to spread the word about their products through the grapevine, which proved to be very effective as they were selling out of stock.
3:12:03 - 3:15:14 (03:10)
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Marketing
Summary

Two guys were able to spread the word about their products through the grapevine, which proved to be very effective as they were selling out of stock.

Episode
#20 Justin Hughes - Navy SEAL/Modern-Day Da Vinci
Podcast
Shawn Ryan Show
Mystery Commercial featuring Pet Shop Boys
The hosts discuss a vague commercial that features the Pet Shop Boys, where the product is unclear, and the jingle involves a driving scene and a head ornament singing.
00:00 - 02:13 (02:13)
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Marketing
Summary

The hosts discuss a vague commercial that features the Pet Shop Boys, where the product is unclear, and the jingle involves a driving scene and a head ornament singing.

Episode
"Justin Theroux"
Podcast
SmartLess
Call to Action for Sharing Content
The speaker urges listeners to share their content and check out their reaction channel for YouTube videos and other content.
31:32 - 35:04 (03:31)
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Marketing
Summary

The speaker urges listeners to share their content and check out their reaction channel for YouTube videos and other content.

Episode
2 Be Better Podcast EP.16
Podcast
2 Be Better
Sonic and Email Solicitations
The speaker talks about a time at Sonic when they were constantly offered cheese products, leading them to wonder how many people actually buy products from email solicitations.
01:03 - 05:07 (04:04)
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Marketing
Summary

The speaker talks about a time at Sonic when they were constantly offered cheese products, leading them to wonder how many people actually buy products from email solicitations.

Episode
Ninja Lesbians
Podcast
I've Had It
Unrelated Rambling with Product Ad
This transcription contains no coherent context but includes an advertisement for straighter teeth.
09:31 - 13:57 (04:26)
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Marketing
Summary

This transcription contains no coherent context but includes an advertisement for straighter teeth.

Episode
The Susan Powell Case Files | Find Susan | 4
Podcast
Cold
Promotion of Patreon Subscription
The speaker promotes the Patreon subscription multiple times, and announces that they will be going to bed.
1:05:41 - 1:07:25 (01:44)
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Marketing
Summary

The speaker promotes the Patreon subscription multiple times, and announces that they will be going to bed.

Episode
Ep 359 - Cinnamon (feat. Nate Marshall & Lemaire Lee)
Podcast
Matt and Shane's Secret Podcast
Sliced Bread
A humorous take on the idiom "the best thing since sliced bread" and its overuse in marketing.
26:38 - 28:39 (02:01)
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Marketing
Summary

A humorous take on the idiom "the best thing since sliced bread" and its overuse in marketing.

Episode
Behind the Roast Stories with Jeff Ross
Podcast
Howie Mandel Does Stuff Podcast
Liminal Marketing in Your Hands
The host discusses the idea of liminal marketing being in our hands and references Jurassic Park and buttafingers.
03:45 - 05:02 (01:16)
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Marketing
Summary

The host discusses the idea of liminal marketing being in our hands and references Jurassic Park and buttafingers.

Episode
Change
Podcast
Distractible