goodlisten
Studio
​

GoodListen © 2023

About

Privacy Policy

Terms of service

Support

Blog

Search Podcasts

Podcasts

Categories
/

Marketing

Marketing

Chapters
The Importance of Sound in Marketing and Branding
Companies often focus heavily on visuals, neglecting the importance of sound in marketing and branding.
1:16:27 - 1:23:11 (06:44)
listen on SpotifyListen on Youtube
Marketing
Summary

Companies often focus heavily on visuals, neglecting the importance of sound in marketing and branding. The sounds associated with a product or brand can have a significant impact on consumer perception and emotional connection.

Episode
E180: The Speaking Expert: How To Speak So Everyone Hears You: Julian Treasure
Podcast
The Diary Of A CEO with Steven Bartlett
Mowing Lawns with Mexicans
The speaker talks about incorporating Jews and Mexicans into marketing and how there's a lot of money to be made in having Mexican children mow lawns.
37:20 - 40:45 (03:25)
listen on SpotifyListen on Youtube
Marketing
Summary

The speaker talks about incorporating Jews and Mexicans into marketing and how there's a lot of money to be made in having Mexican children mow lawns. They touch on dealing with anxiety and growing up poor.

Episode
#228: Noah Kagan – The $100M CEO On The Path To A Meaningful Life
Podcast
The Danny Miranda Podcast
On Fame and Marketing
The conversation revolves around fame and marketing, and how people in the public eye navigate it.
1:49:41 - 1:53:34 (03:53)
listen on Spotify
Marketing
Summary

The conversation revolves around fame and marketing, and how people in the public eye navigate it. The guest shares their view on the power of a passionate fanbase and how marketing tactics can often reduce individuals to one-dimensional caricatures.

Episode
#134 – Eric Weinstein: On the Nature of Good and Evil, Genius and Madness
Podcast
Lex Fridman Podcast
Reaching Early Adopters
The key to reaching early adopters is to find the people who are open-minded and willing to take risks while not alienating those who find the topic deeply spiritual or non-spiritual.
20:30 - 25:16 (04:46)
listen on Spotify
Marketing
Summary

The key to reaching early adopters is to find the people who are open-minded and willing to take risks while not alienating those who find the topic deeply spiritual or non-spiritual. It's important to serve as a spokesperson to those who need to hear the message rather than those who have already heard it.

Episode
Gratitude with Omar Brownson
Podcast
A Bit of Optimism
Creating a Unique Product Name
Sarah shares her experience of creating a product name and how to make up words for better marketing and trademarking.
18:02 - 20:38 (02:35)
listen on Spotify
Marketing
Summary

Sarah shares her experience of creating a product name and how to make up words for better marketing and trademarking.

Episode
893 Sara Blakely: SPANX CEO on Writing Your Billion Dollar Story
Podcast
The School of Greatness
Brand Deals and Authenticity
The speaker discusses their perspective on brand deals and how they choose to work with companies they genuinely like and care about.
24:53 - 30:35 (05:41)
listen on Spotify
Marketing
Summary

The speaker discusses their perspective on brand deals and how they choose to work with companies they genuinely like and care about. They mention being approached by a fitness company for a sponsorship and feeling conflicted about the offer.

Episode
71. Things To Stop Saying To Yourself
Podcast
Aware & Aggravated
Sponsorship for a gamer?
The host suggests sponsoring a gamer instead of a popular golfer to promote their brand.
33:18 - 34:47 (01:29)
listen on Spotify
Marketing
Summary

The host suggests sponsoring a gamer instead of a popular golfer to promote their brand.

Episode
Ep. 116 | 2 Bears 1 Cave w/ Tom Segura & Bert Kreischer
Podcast
2 Bears, 1 Cave with Tom Segura & Bert Kreischer
The Profitability of Marketing to Middle-Aged Moms
Middle-aged moms are one of the most profitable demographics to get on your side in the world of marketing.
13:52 - 16:37 (02:44)
listen on Spotify
Marketing
Summary

Middle-aged moms are one of the most profitable demographics to get on your side in the world of marketing.

Episode
Part One: Dr. Phil Is Even Worse Than You Think And You Probably Think He Sucks
Podcast
Behind the Bastards
How to Define Your Target Audience
The speaker describes the importance of defining a target audience for a product or service and suggests ways to get granular in understanding their common characteristics.
1:42:49 - 1:52:03 (09:14)
listen on Spotify
Marketing
Summary

The speaker describes the importance of defining a target audience for a product or service and suggests ways to get granular in understanding their common characteristics. He also shares a personal anecdote of how traveling in India helped him gain clarity on the type of people he wanted to work with.

Episode
#305: Daniel Pink — How to Make Better Decisions and Be More Creative
Podcast
The Tim Ferriss Show
"What Your Winners Ride?"
This episode features a conversation about the latest trends in marketing and branding, as well as the importance of authenticity in customer relations.
1:31:16 - 1:31:52 (00:35)
listen on SpotifyListen on Youtube
Marketing
Summary

This episode features a conversation about the latest trends in marketing and branding, as well as the importance of authenticity in customer relations.

Episode
E111: Microsoft to invest $10B in OpenAI, generative AI hype, America's over-classification problem
Podcast
All-In with Chamath, Jason, Sacks & Friedberg
The Efficiency Game: A Misunderstanding of Marketing
The obsession of using data to make marketing more efficient has caused a misunderstanding of what marketing truly is, a nuanced approach to delivering a message to the market.
1:07:04 - 1:14:07 (07:03)
listen on Spotify
Marketing
Summary

The obsession of using data to make marketing more efficient has caused a misunderstanding of what marketing truly is, a nuanced approach to delivering a message to the market.

Episode
#049 - Rory Sutherland - Psychology In The World Of Advertising
Podcast
Modern Wisdom
Controversial Tactics in Hasbro's Board Game Marketing
Hasbro has been criticised for incorporating controversial marketing tactics in promoting their board games, such as using sorority girls in a nightie for game packaging, based on focus group testing which proved successful in attracting attention from parents.
12:28 - 19:32 (07:04)
listen on SpotifyListen on Youtube
Marketing
Summary

Hasbro has been criticised for incorporating controversial marketing tactics in promoting their board games, such as using sorority girls in a nightie for game packaging, based on focus group testing which proved successful in attracting attention from parents.

Episode
Night Trap: The Video Game Failure that Changed the Industry
Podcast
Stuff You Should Know
The Problem with Unnatural Branding to Military Members
Brands sometimes go overboard with marketing to the military and it can come off as inauthentic or forced.
26:13 - 30:50 (04:37)
listen on Spotify
Marketing
Summary

Brands sometimes go overboard with marketing to the military and it can come off as inauthentic or forced. This lack of authenticity can also extend to the general marketing practices for some brands.

Episode
#71 with Nick Bare - Monthly vs Annual Subscription Billing, Fitness Events Post-COVID & Making Content To Build $10M+ Biz
Podcast
My First Million
Marketing vs Product
The focus on marketing rather than the quality of product/service can lead to its downfall; and ultimately, creating a reliable/quality product will attract the audience.
55:10 - 1:00:38 (05:27)
listen on Spotify
Marketing
Summary

The focus on marketing rather than the quality of product/service can lead to its downfall; and ultimately, creating a reliable/quality product will attract the audience.

Episode
Jon Talks About the Media—And It Talks Back
Podcast
The Problem With Jon Stewart
Criticism of a celebrity's tactics for promotion
A person is criticizing a celebrity's promotion tactics of giving away cars and money as opposed to promoting genuine content.
1:07:20 - 1:08:33 (01:13)
listen on Spotify
Marketing
Summary

A person is criticizing a celebrity's promotion tactics of giving away cars and money as opposed to promoting genuine content.

Episode
Andrew Santino's PERFECT Impressions: Bill Burr, Jordan Peterson & Joe Biden
Podcast
Andrew Schulz's Flagrant with Akaash Singh
Chocolate bars and Tesla giveaway promotion
A mention of a promotion where Tesla was given away and the speaker appreciated the chocolate bars that were also provided during the promotion.
08:01 - 09:12 (01:10)
listen on Spotify
Marketing
Summary

A mention of a promotion where Tesla was given away and the speaker appreciated the chocolate bars that were also provided during the promotion.

Episode
Bella & Dallin Lambert on adopting, infertility & faking pranks for views | Ep. 9
Podcast
The Unplanned Podcast with Matt & Abby
Grapevine for Selling Products
Two guys were able to spread the word about their products through the grapevine, which proved to be very effective as they were selling out of stock.
3:12:03 - 3:15:14 (03:10)
listen on Spotify
Marketing
Summary

Two guys were able to spread the word about their products through the grapevine, which proved to be very effective as they were selling out of stock.

Episode
#20 Justin Hughes - Navy SEAL/Modern-Day Da Vinci
Podcast
Shawn Ryan Show
Mystery Commercial featuring Pet Shop Boys
The hosts discuss a vague commercial that features the Pet Shop Boys, where the product is unclear, and the jingle involves a driving scene and a head ornament singing.
00:00 - 02:13 (02:13)
listen on Spotify
Marketing
Summary

The hosts discuss a vague commercial that features the Pet Shop Boys, where the product is unclear, and the jingle involves a driving scene and a head ornament singing.

Episode
"Justin Theroux"
Podcast
SmartLess
Call to Action for Sharing Content
The speaker urges listeners to share their content and check out their reaction channel for YouTube videos and other content.
31:32 - 35:04 (03:31)
listen on Spotify
Marketing
Summary

The speaker urges listeners to share their content and check out their reaction channel for YouTube videos and other content.

Episode
2 Be Better Podcast EP.16
Podcast
2 Be Better
Unrelated Rambling with Product Ad
This transcription contains no coherent context but includes an advertisement for straighter teeth.
09:31 - 13:57 (04:26)
listen on Spotify
Marketing
Summary

This transcription contains no coherent context but includes an advertisement for straighter teeth.

Episode
The Susan Powell Case Files | Find Susan | 4
Podcast
Cold
Promotion of Patreon Subscription
The speaker promotes the Patreon subscription multiple times, and announces that they will be going to bed.
1:05:41 - 1:07:25 (01:44)
listen on Spotify
Marketing
Summary

The speaker promotes the Patreon subscription multiple times, and announces that they will be going to bed.

Episode
Ep 359 - Cinnamon (feat. Nate Marshall & Lemaire Lee)
Podcast
Matt and Shane's Secret Podcast
The Power of the Wow Factor in Marketing
This podcast episode explores the impact of the "Wow factor" on marketing and consumer behavior, showcasing its potential to shape perceptions and drive sales.
1:05:05 - 1:05:29 (00:24)
listen on Spotify
Marketing
Summary

This podcast episode explores the impact of the "Wow factor" on marketing and consumer behavior, showcasing its potential to shape perceptions and drive sales.

Episode
Howie Forces Jay Leno to Expose Yet Untold Explosive Truth About Late Night Wars
Podcast
Howie Mandel Does Stuff Podcast
Uber, Ashley, and McDonald's: A Diverse Range of Ads
This podcast transcript features ads from Uber for 24-7 live support, Ashley for outdoor furniture and accessories, and McDonald's for their new bacon ranch McCrispy.
00:00 - 01:12 (01:12)
listen on Spotify
Marketing
Summary

This podcast transcript features ads from Uber for 24-7 live support, Ashley for outdoor furniture and accessories, and McDonald's for their new bacon ranch McCrispy.

Episode
Boom, There’s My Ex-Wife
Podcast
I've Had It
Liminal Marketing in Your Hands
The host discusses the idea of liminal marketing being in our hands and references Jurassic Park and buttafingers.
03:45 - 05:02 (01:16)
listen on Spotify
Marketing
Summary

The host discusses the idea of liminal marketing being in our hands and references Jurassic Park and buttafingers.

Episode
Change
Podcast
Distractible