People are more likely to agree with a statement about big lifestyle changes if their age ends in a nine. Adding effort to the design, advertising, labeling, and packaging can create value in people's minds, and there is a small but statistically significant uplift in suicides in America when people's age ends in nine.
The hosts discuss a vague commercial that features the Pet Shop Boys, where the product is unclear, and the jingle involves a driving scene and a head ornament singing.
The interviewee shares how a person who first owned a cellphone and pioneered influence and marketing techniques believed that people wouldn't care about their book, and gave away copies of the internet to people on Usenet.
The host discusses the idea of liminal marketing being in our hands and references Jurassic Park and buttafingers.
This podcast episode explores the impact of the "Wow factor" on marketing and consumer behavior, showcasing its potential to shape perceptions and drive sales.
The focus on marketing rather than the quality of product/service can lead to its downfall; and ultimately, creating a reliable/quality product will attract the audience.
The key to reaching early adopters is to find the people who are open-minded and willing to take risks while not alienating those who find the topic deeply spiritual or non-spiritual. It's important to serve as a spokesperson to those who need to hear the message rather than those who have already heard it.
Word-of-mouth is a free type of marketing that drives sustainable growth for businesses. Emotion also plays a role in sharing content, as people tend to share what they feel strongly about.
The speakers discuss the significance and effectiveness of shadow marketing by giving examples from their experience in business and avoid the risk of becoming too corporate.
The speaker urges listeners to share their content and check out their reaction channel for YouTube videos and other content.
The speaker suggests a marketing idea involving partying with a machine and having people submit funny videos for a chance to hang out with the team. The conversation shifts to discussing morbid thoughts about a married couple with a young child.
This episode features a conversation about the latest trends in marketing and branding, as well as the importance of authenticity in customer relations.
Hasbro has been criticised for incorporating controversial marketing tactics in promoting their board games, such as using sorority girls in a nightie for game packaging, based on focus group testing which proved successful in attracting attention from parents.
The speaker promotes the Patreon subscription multiple times, and announces that they will be going to bed.
A mention of a promotion where Tesla was given away and the speaker appreciated the chocolate bars that were also provided during the promotion.
The speaker discusses their perspective on brand deals and how they choose to work with companies they genuinely like and care about. They mention being approached by a fitness company for a sponsorship and feeling conflicted about the offer.
The conversation revolves around fame and marketing, and how people in the public eye navigate it. The guest shares their view on the power of a passionate fanbase and how marketing tactics can often reduce individuals to one-dimensional caricatures.
This transcription contains no coherent context but includes an advertisement for straighter teeth.
A person is criticizing a celebrity's promotion tactics of giving away cars and money as opposed to promoting genuine content.
Middle-aged moms are one of the most profitable demographics to get on your side in the world of marketing.
The speaker talks about a time at Sonic when they were constantly offered cheese products, leading them to wonder how many people actually buy products from email solicitations.
Two guys were able to spread the word about their products through the grapevine, which proved to be very effective as they were selling out of stock.
Sarah shares her experience of creating a product name and how to make up words for better marketing and trademarking.
Hosts discuss the most gimmicky marketing stunts they have seen, including a burger and Botox marketing campaign and the Free Hugs campaign.
